Apartment Innovations
A bi-monthly newsletter that delivers the latest trends in technology for today and tomorrow.
Build-To-Rent Expands Across U.S.
February, 2022 | Updated February, 2022
The desire to live in single-family homes remains high, and the build-to-rent (BTR) sector is working to meet this need.
Across the country, the build-to-rent (BTR)/build-for-rent (BFR) segment of the rental housing industry is booming, and is expected double in size with roughly 14,000 homes…
Cutting Keys
February, 2022 | Updated February, 2022
Mobile-access solutions promise convenience, security and bottom-line benefits.
With the world operating more remotely than ever, many people are spending significantly more time at home. But being more present in a home or apartment does not reduce the need for enhanced safety and security. In…
4 Ways Technology Can Keep Onsite Staff Happier During the Great Resignation
February, 2022 | Updated February, 2022
An increase in resignations has created new challenges for rental housing professionals, but there are technologies available that can help alleviate the added burden of doing more with less.
The Great Resignation has served up greater responsibility for onsite staff left to manage apartment…
The Post-Covid Evolution of Amenities
January, 2022 | Updated January, 2022
The way the multifamily industry operates during the pandemic continues to evolve, and community amenities are no exception.
From presenting online cooking classes to reconfiguring amenities spaces for social distancing compliance, rental housing and the amenities within the industry are changing…
The Power of Online Videos in Your Apartment Marketing
December, 2021 | Updated December, 2021
Video can be a marketer’s most powerful tool but using it effectively can be tricky.
Video is one of the most powerful online rental housing marketing tools at the industry’s disposal today. In fact, according to a survey from Bitable, about 82% of all online traffic is related to video, which is…
Self-Guided Tours: The Good, The Bad and the Not So Ugly
December, 2021 | Updated December, 2021
The use of self-guided tours has exponentially increased, and operators are sharing the different ways they are utilizing them in the modern leasing environment.
A mere two years ago, self-guided tours (SGTs) represented the future of the rental housing industry—but more of the distant future than…
The Technology Transformation of the Nation’s Largest Affordable Housing Community
December, 2021 | Updated December, 2021
Partnerships and planning power technological transformation at large Brooklyn community.
Make no mistake about it: Modernizing the technology and processes used to operate and manage Spring Creek Towers in Brooklyn was a massive undertaking. For starters, the property is the nation’s largest…
Resident Texts: Break on Through to the Other Side
November, 2021 | Updated November, 2021
Here’s why your text messages fail to reach your residents.
Historically, a flyer pinned to a board in the lobby was one of the most effective methods for mass communication to residents. Today, although many boards remain, owners and operators have a slew of additional communication tools at their…
Apartment Industry Embraces Automated Leasing
November, 2021 | Updated November, 2021
Virtual leasing assistants bring greater convenience and efficiency to today’s 24/7 prospective resident.
The era of automated leasing is upon us. And it may not be an exaggeration to say that the pandemic created 10 years’ worth of apartment industry technology in about 100 days.
Smart-home…
Technology Revolutionized Remote Property Management
October, 2021 | Updated October, 2021
While technology was needed immediately to maintain operations during the early stages of the pandemic, it is important to assess whether these solutions are temporary or viable in the long term.
Virtual technology was a necessity during the pandemic as operators rewrote their practices and…