Operations Insights

A monthly newsletter for professionals involved in onsite apartment operations and maintenance, with insights on trends, best practices, services and ideas for you to consider during day-to-day operations.

Four Tips for Marketing Apartments in Today’s Rental Marketplace

By Arun Das and Megan Davidson | June, 2022 | Updated June, 2022

Know your audience to properly market apartment homes.Not long ago, if an apartment leasing team wanted to find prospective residents, it would simply list the property in the local newspaper and wait for prospects to call for a tour—or literally come knocking at the door. Since today’s prospects…

Asking Rents Hit Record High

June, 2022 | Updated June, 2022

Asking rents are at an all-time high with year-over-year and month-over-month gains.U.S. asking rents are at an all-time high, and in some metros, more than double the average growth. According to the latest research from Redfin, the median monthly asking rent was up 15.2% year-over-year (YoY) in…

Pool Maintenance: Are You Ready for Summer?

By Paul Bergeron | May, 2022 | Updated May, 2022

With spiking chlorine prices, maintenance teams must focus on pool water management. Add chlorine to the list of apartment maintenance products that has seen its price soar in the past year.Just in time for summer, prices for pool chemicals (specifically chlorine tablets) are approximately 50…

Streamlining the Rental Application Process

By Paul Willis | May, 2022 | Updated May, 2022

By increasing the sophistication of resident screening methods, apartment operators are mitigating risk, providing better experiences for prospects and reducing the strain on hardworking associates.The practice of screening residents has been part of the apartment landscape for decades. But as tech…

One-Bedroom Rent Growth Up Double-Digits YoY

May, 2022 | Updated May, 2022

Median one-bedroom rents continue growth. Coastal markets continue to see steady rent growth. According to Zumper’s April National Rent Report, rents are rising at a faster pace in 2022 than during the same period in 2021. Median one-bedroom rents ($1,410) have hit all-time highs in 13 of the last…

One-Bedroom Rents Reach All-Time High

March, 2022 | Updated March, 2022

Rent growth so far in 2022 is outpacing 2021. The latest National Rent Report from Zumper shows median rent for one-bedrooms is at an all-time high. The $1,400 rent is a 2.5% increase since the start of 2022 and is 1.9% higher than the same time as last year. While median one-bedroom rent is 12.2%…

How Residents Stay on Good Terms With Their Communities

March, 2022 | Updated March, 2022

NAA President and CEO Bob Pinnegar discusses ways residents can maintain positive relationships with their communities in his latest Washington Post column. In his latest Washington Post column, “How to stay on good terms with your apartment community,” Bob Pinnegar, NAA President and CEO,…

3 Messages Your Multifamily Brand Should Send to Your Residents

March, 2022 | Updated March, 2022

There are three important messages your brand communicates to your residents, and you can help shape them. Your property has a brand, and while those at the top play a role in shaping it, it is owned by the residents who have lived within its walls. As an owner or manager, setting yourself apart…

Industry Update: FCC Takes New, Adversarial Position on Commercial Partnership Regulations

March, 2022 | Updated May, 2022

The FCC announces new regulations on cable home wiring, certain exclusive access payment schemes and exclusive marketing arrangements. Note: The legal analyses of FCC regulations presented in this article are for informational purposes only and should not be construed as legal advice. Interested…

AI-Powered Assistants ‘Work Weekends’ to Help Offset Onsite Staffing Challenges

March, 2022 | Updated March, 2022

Progress in virtual leasing assistant technology is helping apartment companies that are struggling to find and train leasing staff. Leading executives speaking at the NMHC Apartment Strategies Conference in January spoke repeatedly about how their companies and onsite teams must do “more with less…