units March 2026

the Magazine of the National Apartment Association

2026 Spring Leasing Preview

How supply, technology and renter preferences are shaping leasing trends and habits this spring. 

Spring 2026 leasing opens in a recalibrating market. Housing providers report lingering supply pockets, elevated operating costs and renters who expect…

FEATURES

Engaging with residents is critical in today’s online society.  Today’s social media saturated society means everyone has an opportunity to voice their opinions about almost anything, valid or…
Residents are staying in their units longer as communities deliver what works best to attract renters.  Concessions like a month or two of free rent have long proved to be an incentive for…
Opportunities are available for affordable housing firms searching for credits and other building incentives.  Affordable rental housing communities, funded through programs like the federal Low…

IN THIS ISSUE

Fighting back against the omnipresent challenges of fraud and how to take action when it occurs.   The multifamily industry is under siege by fraudsters bearing false identification, phony bank…
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Executive Summary The U.S. apartment labor market softened in Q3 2025, reflecting a broader slowdown in national job growth and higher unemployment. Unique job postings across core apartment roles…
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Respect State Housing Laws Act and bipartisan housing packages to be center of this year’s conference.   NOTE (3/11/2026): Since this article's publication, there have been several updates…
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Two apartment associations are using grants to deliver inclusive education that grows the industry’s strength.  The National Apartment Association’s (NAA) Innovation in Diversity, Equity &…
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Season Three of Maintenance Legends closes out the year. The November 2025 Maintenance Legends leaderboard winner was Gerardo Ozoria from the Greater Charlotte Apartment Association and Highmark…
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Q: I’m about to start a rehab project in one of my units. Can you give me some tips on drywall repairs? The previous residents were very hard on the walls, and I want to learn how to do the repairs…
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Dirk Wakeham   •   President and Chief Executive Officer   •   RealPage   •   Richardson, Texas  RealPage has appointed Dirk Wakeham as its new President and Chief…
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The Texas Apartment Association Legislative Committee Chair was honored in Atlanta this past November.   The National Apartment Association (NAA) has announced Crystal Moya, Vice President of…
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