Operations Insights
A monthly newsletter for professionals involved in onsite apartment operations and maintenance, with insights on trends, best practices, services and ideas for you to consider during day-to-day operations.
Multifamily Operators Beginning to Embrace Tech-Driven Maintenance Training
By Peter Jakel |
As technology continues to reshape the multifamily housing industry, many multifamily owner/operators are modernizing maintenance training and operations to meet evolving demands.
In June 2025 in Las Vegas, during the 2025 Apartmentalize session, “Bridging the Gap: Enhancing Maintenance…
$16 Billion Problem: Solutions for Tackling Fraud and Eviction Risk
By Andrew Ruhland |
As technology continues to evolve, multifamily operators are embracing forward-thinking solutions that offer significant benefits. Unfortunately, bad actors are growing more sophisticated as well—and that has led to a rise in fraud across the industry. At the 2025 Apartmentalize session, "$16…
Generative AI and Multifamily Marketing: The Next Frontier in Renter Engagement
From hyper-personalized renter engagement to automated content creation, AI-powered tools are helping property managers and marketers streamline operations, optimize marketing strategies and enhance the leasing experience. But what does this mean for multifamily professionals, and how can they…
Competing in the Age of SGE
By Ashley Tyndall |
Search is evolving, and multifamily housing brands that fail to adapt risk falling behind. Google's Search Generative Experience (SGE) is fundamentally changing how people find information online, shifting from traditional search results to AI-driven answers that reshape user behavior.For…
Micro-Targeted Marketing in Multifamily Housing
One-size-fits-all messaging no longer works. Today’s most effective campaigns speak directly to highly specific, well-understood subgroups within prospective renter pools. Welcome to the age of micro-targeted multifamily marketing.Why Micro-Targeting Works in MultifamilyRental living is deeply…
What Property Managers Should Know About Paid Social
It’s long since been recognized that social media has evolved beyond casual networking platforms to powerful business tools. With platforms that shape how we communicate, make decisions and connect with brands, how we advertise to prospective residents has fundamentally changed. Paid social…
A Conversation on Rental Housing Property Insurance
Rising rental housing insurance costs and the challenges in securing coverage are causes for concern for the multifamily housing industry, and there is much to be learned from a featured panel of distinguished experts who share their experiences and expertise when addressing these issues.…
HUD Updates Violence Against Women Act Forms
By Briana Anderson |
The U.S. Department of Housing and Urban Development (HUD) has updated the Notice of Occupancy Rights (Form 5380) and the Violence Against Women Act (VAWA) Certification of Domestic Violence (Form 5382). The forms now expire on January 31, 2028. Background The Violence Against Women Act (…
10 Things to Know About The JBREC/NAA Apartment Developer and Investor Survey Q1 2024
