Income/Expense IQ

How do I purchase benchmarks?  

To purchase benchmarks, set up your account or login. The platform will then guide you through accessing and utilizing the benchmarks. 

Benchmarks Cost Breakdown: 

       - One metro area: $49 

       - Five metro areas: $199 

       - Ten metro areas: $349 

       - All metro areas: $499 

Can I access benchmarks from previous years? 

You can purchase income/expense benchmarks as far back as 2021 for a year-over-year comparison.  

Note: The 2024 Income/Expense IQ data consist of the 2023 benchmarks in the same way that the 2023 Income/Expense IQ data consisted of 2022 benchmarks and so on. 

What metro areas are available in the latest benchmarking data? 

The 2024 Income/Expense IQ data is the latest available benchmarking report available and contains over 100 metro areas. 

Do I have to be an NAA member to purchase the benchmarks? 

No, you do not have to be an NAA member. Anyone can purchase the benchmarks. Just create an account and follow the “How do I purchase benchmarks” guide above 

Need more information? 

Contact us via email at incomeexpense@naahq.org.  

How do I create an account? 

Create your complimentary account by clicking the link below. Afterwards, you will receive a confirmation email from Lobby CRE prompting you to activate your account. 

NAA Members

Not a NAA member? No problem! Click the link below and follow the same instructions as above. 

How do I invite additional team members/users to the platform? 

To invite additional team members/users to your account, visit this page, scroll down to Sign In and follow the steps below. 

       1. Once you’ve signed in, click the green Add User text button. 

       2. Enter the user’s first name, last name, and email. 

       3. Click Add New User. 

How do I submit my properties?

Once the submission window is open, please start by creating your properties.

To upload/submit your property’s twelve-month income statement (T12), you must first create a property in the Income/Expense IQ Benchmarks (powered by Lobby CRE). You may do so one property at a time or in bulk. 

One Property 

To add one property to your account, visit this page and follow the steps below. 

       1. On the left module, click Add & Enter Details. 

       2. Enter the necessary property information. 

       3. Click Save. 

       4. To view your properties, click your avatar in the top right and then click Properties.  

Multiple Properties 

To add multiple properties to your account, visit this page and follow the steps below. 

       1. On the right module, click Properties Template (this will prompt an Excel file to download). 

       2. Locate and open the downloaded Excel file on your computer. Note the Excel file has two tabs: 1) Instructions and 2) Property List. After you've read the instructions, begin entering the property data on the second tab (required fields are noted with an asterisk). 

       3. Once you're finished entering property data, save the file on your computer as an Excel Workbook (*.xlsx). 

       4. Navigate back to Lobby CRE and click Upload Properties. 

       5. Drag and drop the Excel file or click Select Property Data to Upload. 

       6. Click Upload. 

       7. To view your properties, click your avatar in the top right and then click Properties. 

Once the submission window is open, please upload your property’s financial data.

In what formats can I upload my property’s financial data? 

Data can be uploaded in Excel or CSV format. Your twelve-month income statements (T12) from January–December are required.  

Note: A separate file for each property is needed. 

How do I upload my property’s financial data? 

Data can be manually uploaded or automated through scheduled reports, which is a quicker method to get your property’s financial data into the Income/Expense IQ Benchmarks (Lobby CRE). 

Fill in your contact details here to Automate this Process. 

To manually upload your property’s financial data, please follow the steps below. 

       1. Click your avatar in the upper right corner and click Properties from the dropdown menu. 

       2. On the Properties overview page, select the desired property’s name. 

       3. Once redirected, click the Upload Reports tab. 

       4. Using the first dropdown, select the property management system and then click the blue instructions button. 

       5. You will be redirected to a Data Extraction/Upload user guide for that specific property management system. Follow the steps as instructed. 

       6. Navigate back to the Upload Reports tab and click the green Upload Reports button. 

Once the submission window is open, please submit your property’s financial data.

How do I submit my property’s financial data to the Income/Expense IQ Benchmarks? 

Once your property’s financial data has been uploaded, the Lobby CRE team will review the information, map it to the benchmark’s general ledger accounts and then submit it to the Income/Expense IQ Benchmarks. Watch this video guide on submitting your income/expenses data to the I/E IQ Benchmarks. 

How to Submit Your Financial Data

Will I receive complimentary benchmarks as a data submitter? 

Yes, you will receive a token in the Income/Expense IQ Benchmarks that can be redeemed for benchmarks in the in-app marketplace in September. For example, if you submit multifamily property data, you will receive one token for ALL multifamily MSA benchmarks. In other words, you receive one token for each asset class that you submit. 

What is the concierge service? 

This service is offered during the submission window. If your portfolio has more than 20 properties, NAA’s platform partner, Lobby CRE’s Relationship Management team will do the heavy lifting and ensure all your properties are set up correctly and twelve-month income statements (T12) are automatically uploaded to Lobby CRE. 

When is the submission window? 

The submission window opens in February 2026. 

Who is Lobby CRE? 

Lobby CRE is NAA’s trusted technology partner for the Income/Expense IQ Benchmarks, managing your financial data using top security protocols and technology to keep your data safe and secure.  

Lobby CRE transform commercial real estate asset management with automated operational and financial data intake, intelligent performance analysis and reporting, industry benchmarking and configurable dashboards — all within one platform.They create opportunities to ‘see around the corner,’ quickly capturing critical insights that drive performance across operations management, debt management and equity management. 

Is my data secure in Lobby CRE? 

Lobby CRE secures data using top encryption methods (AES 256-bit and TLS/SSL), protects backups with 99.999999999% data durability, and includes support for compliance standards, such as FINRA and ISO 17799 and 27001. Lobby CRE also carefully monitors systems for any suspicious activities. Your data will always be anonymous. 

Can I watch a demo of the submission process?

Yes, Lobby CRE has provided a recording of their virtual Office Hours Training, dedicated to explaining the Income/Expense IQ platform. This video is a detailed walkthrough of the submission process, guiding you on how to submit your data through the platform.

Watch the Recording

Who can I contact for support and technical questions? 

All benchmark-related support is provided by Lobby CRE’s Relationship Management team, and they can be reached at support@lobbycre.com. Hours of operation are weekdays from 9 a.m. – 5 p.m. ET. 

Who can I contact to see a full demo of the Income/Expense IQ Benchmarks? 

To schedule a demo, visit this page and fill out the required fields.