Apartment Innovations

A bi-monthly newsletter that delivers the latest trends in technology for today and tomorrow.

Centralization: The Tech That Matters No Matter Your Definition

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There is no shortage of buzzwords being tossed around the multifamily housing industry, and one of the newest, “centralization,” has rapidly gained traction.   However, while the concept is extremely popular, the definition of the word varies by organization. Some combine all of their leasing…

Automate Routines, Humanize Exceptions: Get Tips for Centralization and Automation

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Staffing constraints are a reality in the rental housing industry. Typically, that means properties will have to do more with less, which means a leasing associate might also need to handle several additional tasks that have nothing to do with getting prospects in a home.This leads to burnout, and…

Tech Solutions Are the New Amenities

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After a global pandemic, the rise of remote work, ballooning home prices and a cost-of-living crisis, many people can no longer afford to buy a home. Others have come to value the flexibility that comes with not being tied to one place long term.  The fact is that renters have fundamentally…

Why Your Apartment Website Isn’t Ranking Higher on Google

By Ashley Tyndall | | Updated

Are you frustrated because your multifamily website doesn't appear on page one of search results when you search for your apartment community's name? You're not alone.Search engine optimization (SEO) is one of the most important aspects of any multifamily website, but it can be hard to understand…

An EV in Every Garage

By Paul Bergeron | | Updated

Electric vehicles (EVs) and chargers are seeing a steady influx in apartment communities nationwide. The type and number of such stations can be a riddle as they gauge current and future demand for what has become a prime amenity in some locations.MEB Development’s Bella Victoria community in Mesa…

Apartment Management Once Again Proving Recession-Proof

By Paul Bergeron | | Updated

Headlines about significant job layoffs are appearing almost daily as the country moves into 2023 with “recession” on many minds.Workforce reductions have mostly been in the technology industry, but lately, they are showing up elsewhere. But not in apartment management.Apartment management…

U.S. DOE Hosting Better Buildings Webinars, Summit

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The U.S. Department of Energy (DOE) is hosting its “Better Buildings Webinar Series,” which features conversations with experts on best practices, cost-effective strategies and new ways to approach sustainability and energy performance. View the details and registration for the webinars,…

Organizing and Leveraging Data to Create Actionable Reporting

By Darcey Leach | | Updated

How data is governed, leveraged and implemented can help companies set up meaningful portfolio-wide KPIs and best practices. During the 2022 Apartmentalize session, “Organizing and Leveraging Leasing Data to Create Actionable Reporting,” industry experts shared their successes, failures and…

What You Don’t Know About Data Can Hurt You

By Kevin Juhasz | | Updated

Data is a valuable tool for making business decisions, but without business intelligence (BI) to provide reliable, timely data, it’s impossible for an organization to nail down the best direction to move. It’s that lack of trust in the data that is driving the need for more advanced BI tools.“Data…

NAA Debuts Podcast

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From leadership to operational strategy to federal advocacy and more, The NAA Apartmentcast features insight and trendspotting from rental housing industry leaders. The inaugural episode features inside-the-beltway wisdom from NAA SVP of Government Affairs Greg Brown, as well as a preview of the…