Apartment Innovations

A bi-monthly newsletter that delivers the latest trends in technology for today and tomorrow.

Industry Thought Leaders Share What ‘Success in a New Light’ Could be All About

By Paul Bergeron | July, 2022 | Updated July, 2022

NAA’s Apartmentalize welcomed a record-breaking crowd to discuss, debate and learn the key issues driving today’s winning property management strategies and tactics.The trademark camaraderie, networking and chance to make new friends was back in full force at the 2022 Apartmentalize conference in…

Mapping the Way to a Better Apartment Search

By Morgan Dzak | July, 2022 | Updated August, 2022

To meet the demands of prospective residents, the apartment industry is raising the bar for apartment search with visual, personalized experiences.Modern consumer behaviors are shaped by rapid advancements in online purchasing and the desire for instant gratification. Online shoppers are one click…

A Smart Home Trilogy to Optimize Operations and Teams

By Doug Pike | July, 2022 | Updated July, 2022

Smart locks, thermostats and leak detection sensors complement the functionality of one another to a degree that amplifies the individual value of each.Smart home technology is revolutionizing how renters live and how operators conduct business. While each smart home solution has its own intrinsic…

Proptech for a Touchless Today and Tomorrow: COVID’s Lasting Influence

By Paul Willis | July, 2022 | Updated July, 2022

While some of the newfound proptech might only be useful in certain circumstances, the industry now has abundantly more options for nearly every facet of property management.Whether an organization could be described as tech-savvy or tech-averse, it didn’t matter when the pandemic arrived. There…

Are Bots Better at Delivering Bad News?

By Paul Bergeron | June, 2022 | Updated June, 2022

A new report suggests that for leasing teams, virtual leasing assistants might be a better way to deliver rent renewal increases.As society grows more accustomed to interfacing with artificial intelligence (AI) and chatbots that are potentially driving residents’ decisions to rent an apartment,…

Streamlining the Rental Application Process

By Paul Willis | May, 2022 | Updated May, 2022

By increasing the sophistication of resident screening methods, apartment operators are mitigating risk, providing better experiences for prospects and reducing the strain on hardworking associates.The practice of screening residents has been part of the apartment landscape for decades. But as tech…

AI-Powered Assistants ‘Work Weekends’ to Help Offset Onsite Staffing Challenges

March, 2022 | Updated March, 2022

Progress in virtual leasing assistant technology is helping apartment companies that are struggling to find and train leasing staff. Leading executives speaking at the NMHC Apartment Strategies Conference in January spoke repeatedly about how their companies and onsite teams must do “more with less…

The Way Renters Find Their Next Apartment Has Changed

March, 2022 | Updated March, 2022

Four ways the way prospective residents search for apartments has changed—and what to do about it.  Our modern digital landscape is expansive. Savvy renters are tapping into more online resources than ever to discover and vet new apartment homes. And the pandemic accelerated renters’ shift to…

Build-To-Rent Expands Across U.S.

February, 2022 | Updated February, 2022

The desire to live in single-family homes remains high, and the build-to-rent (BTR) sector is working to meet this need. Across the country, the build-to-rent (BTR)/build-for-rent (BFR) segment of the rental housing industry is booming, and is expected double in size with roughly 14,000 homes…

Cutting Keys

February, 2022 | Updated February, 2022

Mobile-access solutions promise convenience, security and bottom-line benefits. With the world operating more remotely than ever, many people are spending significantly more time at home. But being more present in a home or apartment does not reduce the need for enhanced safety and security. In…