Apartment Innovations
A bi-monthly newsletter that delivers the latest trends in technology for today and tomorrow.
Why Your Apartment Website Isn’t Ranking Higher on Google
By Ashley Tyndall | March, 2023 | Updated March, 2023
Are you frustrated because your multifamily website doesn't appear on page one of search results when you search for your apartment community's name? You're not alone.Search engine optimization (SEO) is one of the most important aspects of any multifamily website, but it can be hard to understand…
An EV in Every Garage
By Paul Bergeron | February, 2023 | Updated February, 2023
Electric vehicles (EVs) and chargers are seeing a steady influx in apartment communities nationwide. The type and number of such stations can be a riddle as they gauge current and future demand for what has become a prime amenity in some locations.MEB Development’s Bella Victoria community in Mesa…
Apartment Management Once Again Proving Recession-Proof
By Paul Bergeron | February, 2023 | Updated February, 2023
Headlines about significant job layoffs are appearing almost daily as the country moves into 2023 with “recession” on many minds.Workforce reductions have mostly been in the technology industry, but lately, they are showing up elsewhere. But not in apartment management.Apartment management…
U.S. DOE Hosting Better Buildings Webinars, Summit
January, 2023 | Updated January, 2023
The U.S. Department of Energy (DOE) is hosting its “Better Buildings Webinar Series,” which features conversations with experts on best practices, cost-effective strategies and new ways to approach sustainability and energy performance. View the details and registration for the webinars,…
Organizing and Leveraging Data to Create Actionable Reporting
By Darcey Leach | January, 2023 | Updated January, 2023
How data is governed, leveraged and implemented can help companies set up meaningful portfolio-wide KPIs and best practices. During the 2022 Apartmentalize session, “Organizing and Leveraging Leasing Data to Create Actionable Reporting,” industry experts shared their successes, failures and…
What You Don’t Know About Data Can Hurt You
By Kevin Juhasz | January, 2023 | Updated January, 2023
Data is a valuable tool for making business decisions, but without business intelligence (BI) to provide reliable, timely data, it’s impossible for an organization to nail down the best direction to move. It’s that lack of trust in the data that is driving the need for more advanced BI tools.“Data…
NAA Debuts Podcast
December, 2022 | Updated December, 2022
From leadership to operational strategy to federal advocacy and more, The NAA Apartmentcast features insight and trendspotting from rental housing industry leaders. The inaugural episode features inside-the-beltway wisdom from NAA SVP of Government Affairs Greg Brown, as well as a preview of the…
The Changing Rules of Operational Efficiency
By Doug Pike | November, 2022 | Updated December, 2022
After years lagging other service industries in terms of technology adoption, multifamily is rapidly approaching tech saturation. Property teams are now inundated with processes and technology designed to create efficiencies. Now, operators are ushering in a new phase in operational efficiency –…
Apartment Conversions Pick Up Steam
November, 2022 | Updated January, 2023
Office to apartment conversions have led the way for adaptive reuse projects during the past two years. According to a recent report from RentCafe, the adaptive reuse of office buildings is at an all-time high with 11,000 apartment conversions in two years—77,100 apartments total are currently…
Integrated or Point Solutions? Get Married or Play the Field?
November, 2022 | Updated November, 2022
The rental housing industry is embracing technology more than it ever has before. But, as panelists in the “Integrated or Point Solutions? Get Married or Play the Field?” session at Apartmentalize 2022 noted, navigating the technological landscape can be a complicated and even exhausting…