Industry Insider

A weekly newsletter of noteworthy articles pertaining to our industry.

 

Rental Housing Marketers Address Budgets

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Property management companies are diving head first into marketing campaigns this year. According to The State of Multifamily Marketing in 2025 by Rent., two-thirds of respondents said a more precise audience was the top solution to marketing challenges in 2024. A third are concerned about having…

Q&A with Frank Roessler

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Units Magazine recently had the opportunity to sit down with Frank Roessler, founder and CEO of Ashcroft Capital, a fully integrated multifamily investment firm that currently owns and operates 14,000 apartment homes across Georgia, Florida, North Carolina and Texas. This interview discusses…

California Fires’ Impact on Rental Housing Industry

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The destruction and damage of the multiple wildfires near Los Angeles continue to affect the entire area. The Palisades Fire reached nearly 24,000 acres, about 37 square miles, and took weeks to have 100% containment, according to state agency CAL FIRE. The Eaton Fire was at more than 14,000…

Iowa Supreme Court Rules No Permanent CARES Act 30-Day Notice Requirement

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Overview  The Iowa Supreme Court recently addressed two pivotal cases concerning the CARES Act 30-day notice to vacate, MIMG CLXXII Retreat on 6th, LLC v. Mackenzie Miller and Parties in Possession (“Miller”) and MIMG CLXXII Retreat on 6th, LLC v. Nathan Williams and Parties in Possession (“…

Texas Most Affordable for Renters

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Renters need less income to afford the median asking rent in the U.S. According to a new report from Redfin, renter households need to have an income of $63,680 to afford the median monthly asking rent of $1,592, or 30% of the household's income, which is the factor the report uses to determine…

NAA Apartmentcast Profiles Women Leaders in Technology

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The NAA Apartmentcast has released a series of three episodes profiling women leaders in technology, supported by and featuring members of the NAA Technology Committee. Women in Technology: Episode 1Women in Technology: Episode 2Women in Technology: Episode 3The NAA Apartmentcast is available…

Renters Staying in Place Longer

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Renters are moving at a slower pace than 10 years ago. According to Redfin analysis of 2023 Census Bureau data, 33.6% of renters in the U.S. have been in the same home for at least five years. That's up from 33% in 2022; 31.7% from 2019; 28.4% from 2013; and 27.8% in 2006. Most renters in 2023 (40.…

New Reports Show Fraud Still Present in Multifamily Housing

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Fraud and rental scams are at high levels in the rental housing industry, and the challenges involved with investigating and thwarting these attempts is weighing on housing providers. According to Snappt's 2024 State of Applicant Fraud Report released in December, just over half (51%) of property…

Leveraging Resident-Based Services to Acquire and Retain Quality Residents

By Stephen Ursery | | Updated

In today’s rental market, seemingly every property has a pool, a fitness center or even a rooftop patio. The reality is, amenities such as these have become the standard and they don’t make a property stand out anymore. In the never-ending effort to attract and retain residents, forward-thinking…

Asking Rent Closes 2024 Near Three-Year Low

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Median asking rent is at its lowest level since March 2022. According to Redfin, rent fell 0.3% year-over-year (YoY) in December 2024, also down 6.2% from a record high witnessed in August 2022. Three-plus-bedroom apartments saw the largest decline in rent, but all apartment types had rent decline…