The famous 19th-century retailer John Wanamaker once reportedly said, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”Fortunately, with the data available now, today’s multifamily marketers aren’t fumbling around in the dark when it’s time to evaluate…
Industry Insider
A weekly newsletter of noteworthy articles pertaining to our industry.
The Growing Demand for Pet-Inclusive Housing and Its Opportunity for Rental Housing Providers
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For many Americans, pets have become a large part of our lifestyle and identity. According to Forbes, 66% of U.S. households own a pet, and more than 97% of those households consider their pet to be a member of their family. As the importance of pet ownership continues to increase, businesses are…
Why Do People Move?
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More than 24.2 million people in the U.S. moved in 2022. Data from RentCafe shows 14.6% of people moved for new or betting housing, while just over 13% relocated for a new job or job transfer. The data reveals findings about housing-, job- and lifestyle-related reasons for moving including cost,…
Growth; Connection; Empowerment
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From the small town of Newberry, part of the Gainesville, Fla., metropolitan area, to leading the National Apartment Association (NAA) Board of Directors, the journey for Alan King has been one of enrichment and compassion. Through his personal and professional growth, King has made connections…
AI at the Community
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AI-driven solutions have the power to not only enhance the experience for potential and existing residents but also improve efficiency for property managers and leasing teams. 1. Virtual Reality (VR) and Augmented Reality (AR) for Virtual Leasing: AI-driven VR/AR solutions create…
Unlawful Non-Compete Agreements Back in the Spotlight
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The National Labor Relations Board’s (NLRB) latest memo reaffirms a hard line that General Counsel, Jennifer Abruzzo, will not allow employers to cross when it comes to restrictive employment provisions. The memo reiterates Abruzzo’s position that, “except in limited circumstances, the proffer,…
Cost-Burden Residents at Record High
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The share of residents' rent-related expenses is at an all-time high. According to Apartment List, 22 million rental households—as of 2023—spend more than 30% of their income on rent, a 226,000 jump from 2022 and a new record pace.
Just over a quarter of renters spend at least half of their income…
Standard Communities Expands into 3 New States
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Standard Communities is in three new states following a large acquisition in early November. The portfolio consists of 6,000 apartment homes at more than 60 communities in four states: Arizona, Colorado and Texas join the already popular California portfolio.
Standard's portfolio now covers nearly…
Treat Each Lease Like It’s a Big Deal
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The intricate dance between property managers, leasing professionals and prospects holds the key to unlocking sustained occupancy rates, revenue growth and a thriving community. Undervalue any element of the leasing process or onsite teams and owners are setting themselves and their portfolio up…
Over a Fifth of Rental Households Foreign-Born
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New analysis by Chandan Economics of the Census Bureau's 2022 American Community Survey shows 21% of rental demand comes from residents from outside the U.S. That's based on 9.4 million of the 36.3 million rental households that are listed as having a foreign-born head of household.
The rate…