Residents are searching for the best experience possible when it comes to living in rental housing. New data from RealPage shows residents want similar consumer experiences in their community offerings. According to the report, 96% of respondents belong to at least one loyalty program, but only 16% of respondents said they were part of an apartment rewards program. Nearly all respondents said their property managers should offer a loyalty program for on-time rental payments, and nearly as many want rent payments to affect credit scores positively.
“It’s a renter’s market, and they demand more from moving assistance, loyalty programs and payment options to enhance their living experience,” said Rob Franklin, Senior Vice President and General Manager of Resident Solutions at RealPage, in a release.
Moving ranked as the second-most stressful item for renters, behind gathering lease and move-in documents with the property manager. Residents are also looking for more flexibility. More than 90% want nontraditional rent payment schedules such as weekly or semimonthly rather than once a month.
In a different form of rental assistance, 97% of respondents are looking for help with other services such as setting up internet and utilities. Another 97% said they would select a specific unit and renew a lease if it comes with additional benefits from the company.