Apartment Innovations
A monthly newsletter that delivers the latest trends in technology for today and tomorrow.
The Technology Transformation of the Nation’s Largest Affordable Housing Community
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Partnerships and planning power technological transformation at large Brooklyn community.
Make no mistake about it: Modernizing the technology and processes used to operate and manage Spring Creek Towers in Brooklyn was a massive undertaking. For starters, the property is the nation’s largest…
Resident Texts: Break on Through to the Other Side
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Here’s why your text messages fail to reach your residents.
Historically, a flyer pinned to a board in the lobby was one of the most effective methods for mass communication to residents. Today, although many boards remain, owners and operators have a slew of additional communication tools at their…
Apartment Industry Embraces Automated Leasing
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Virtual leasing assistants bring greater convenience and efficiency to today’s 24/7 prospective resident.
The era of automated leasing is upon us. And it may not be an exaggeration to say that the pandemic created 10 years’ worth of apartment industry technology in about 100 days.
Smart-home…
Technology Revolutionized Remote Property Management
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While technology was needed immediately to maintain operations during the early stages of the pandemic, it is important to assess whether these solutions are temporary or viable in the long term.
Virtual technology was a necessity during the pandemic as operators rewrote their practices and…
AI Driving Leasing Efficiency, Consistency
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Improving customer service and built-in conveniences for leasing teams through integration.
Multifamily housing operators often see the greatest benefits from new innovations when the technology doesn’t need to be managed by onsite teams. As a result, more management companies are…
Hitting Refresh on These Multifamily Marketing Basics
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When investigating new ways to reach prospective residents, make sure not to leave these proven marketing tactics behind.
With platforms like TikTok taking off in popularity and the push for video content greater than ever, it can be incredibly easy to jump down the rabbit hole of social…
How to Utilize Apartment Marketing’s Newest Weapon: TikTok
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Three ideas for bringing TikTok into your social media marketing mix.
“Weapon” might sound a little medieval for multifamily, but when you look at the power of TikTok and the impact it can have on lead generation, it feels like an appropriate descriptor.
Before we jump in, if your target renter is…
10 Things About Residents Working From Home
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Joe Melton, Vice President of Marketing and Management Support Services for the Morgan Group, offers 10 considerations for operators now that so many residents are working from home.
Understand the demand. Survey residents to assess how many are working and schooling from home during the day and…
Closing Apartment Leases During COVID-19
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Operators strive to give prospective residents certainty during uncertain times.
In 2020, the basic task of helping prospective residents feel confident that they’re making the right choice—while committing to a 12-month lease or longer—suddenly got a lot harder.
“This is a people business, and a…
A Modern Approach to Code Compliance
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Code noncompliance can lead to a host of monetary and reputational consequences for owners and operators. But it doesn’t have to be that way.
By Stephen Ursery
Apartment owners and operators often dread the many building inspections that take place at their communities. Making sure their properties…