Apartment Innovations
A bi-monthly newsletter that delivers the latest trends in technology for today and tomorrow.
Technology Revolutionized Remote Property Management
October, 2021 | Updated October, 2021
While technology was needed immediately to maintain operations during the early stages of the pandemic, it is important to assess whether these solutions are temporary or viable in the long term.
Virtual technology was a necessity during the pandemic as operators rewrote their practices and…
AI Driving Leasing Efficiency, Consistency
October, 2021 | Updated October, 2021
Improving customer service and built-in conveniences for leasing teams through integration.
Multifamily housing operators often see the greatest benefits from new innovations when the technology doesn’t need to be managed by onsite teams. As a result, more management companies are turning to…
Hitting Refresh on These Multifamily Marketing Basics
September, 2021 | Updated September, 2021
When investigating new ways to reach prospective residents, make sure not to leave these proven marketing tactics behind.
With platforms like TikTok taking off in popularity and the push for video content greater than ever, it can be incredibly easy to jump down the rabbit hole of social media…
How to Utilize Apartment Marketing’s Newest Weapon: TikTok
August, 2021 | Updated August, 2021
Three ideas for bringing TikTok into your social media marketing mix.
“Weapon” might sound a little medieval for multifamily, but when you look at the power of TikTok and the impact it can have on lead generation, it feels like an appropriate descriptor.
Before we jump in, if your target renter is…
10 Things About Residents Working From Home
January, 2021 | Updated July, 2021
Joe Melton, Vice President of Marketing and Management Support Services for the Morgan Group, offers 10 considerations for operators now that so many residents are working from home.
Understand the demand. Survey residents to assess how many are working and schooling from home during the day and…
Closing Apartment Leases During COVID-19
January, 2021 | Updated July, 2021
Operators strive to give prospective residents certainty during uncertain times.
In 2020, the basic task of helping prospective residents feel confident that they’re making the right choice—while committing to a 12-month lease or longer—suddenly got a lot harder.
“This is a people business, and a…
A Modern Approach to Code Compliance
December, 2020 | Updated July, 2021
Code noncompliance can lead to a host of monetary and reputational consequences for owners and operators. But it doesn’t have to be that way.
By Stephen Ursery
Apartment owners and operators often dread the many building inspections that take place at their communities. Making sure their properties…
Staff Safety Comes to the Forefront
November, 2020 | Updated July, 2021
Apartment companies think outside the box to protect staff from COVID-19.
By Bendix Anderson
Apartments companies across the U.S. have worked hard to keep residents safe during the COVID-19 pandemic. But they have been just as focused on protecting employees—even as growing business activity brings…
Using Technology to Define Your Brand
August, 2019 | Updated August, 2021
While the consistent brand message is still important, technology can be used to strengthen that message and add new dimensions to an organization's overall brand.
It used to be that a company’s brand was defined by its colors, a logo and perhaps a catchy tagline. As the definition of a brand has…