Video can be a marketer’s most powerful tool but using it effectively can be tricky.Video is one of the most powerful online rental housing marketing tools at the industry’s disposal today. In fact, according to a survey from Bitable, about 82% of…
What apartment owners and managers should expect from the public policy arena in the coming year.High occupancy rates, persistent lack of adequate supply and rising inflation in the form of rents are all putting pressure on policymakers at all…
The industry and its leaders will continue to contend with the numerous impacts of the pandemic in 2022, including rent growth and inflation, in part one of our executive preview.The rental housing industry continues to endure the effects of the…
The industry and its leaders will continue to contend with the numerous impacts of the pandemic in 2022, including the labor shortage and apartment occupancy, in part two of our executive preview.Read part 1According to the Beige Book from the…
The industry and its leaders will continue to contend with the numerous impacts of the pandemic in 2022, including construction, technology and lessons learned, in part three of our executive preview.Read part 1Read part 2Multifamily construction…
Apartment occupancy is at an all-time high.Apartment occupancy is at an all-time high. According to RealPage, occupancy hit 97.5% in November, breaking the typical trend of occupancy cooling off with the arrival of colder weather.Effective asking…
On December 17, 2021, the U.S. Court of Appeals for the Sixth Circuit lifted the temporary stay on the Occupational Safety and Health Administration’s (OSHA) Emergency Temporary Standard (ETS). Now that the stay, which delayed OSHA’s…
While curating online reviews is crucial, acting on associate feedback is even more important.Prospective residents aren’t the only ones visiting multifamily review sites. Job seekers are sneaking a peek at both resident and employee sentiment, as…
Only 5% of associates asked prospective residents if they wanted to lease today; associates should ask that every time.Associates often fail to ask the right questions and dig deep with prospective residents, who are willing to share more…
Simply communicating new policies and procedures is not enough; companies must also be able to measure adherence.It was one of the many head-spinning aspects of life in the rental housing industry during the early days of the pandemic: The need to…