At a time when students distrust traditional advertising, companies are looking for different digital strategies to get their message out.When Mike Still, Senior Vice President, Operations for Collier Cos., talks about his biggest challenge in…
In our 10th installment of Profiles in Success, a series where NAA talks to successful apartment professionals to learn how they got to where they are, who inspired them and what their biggest challenge was, we visit with the first recipient of the…
ARLINGTON, VA – The National Apartment Association (NAA), on behalf of Maintenance Supply Headquarters (MSH), surveyed property owners/managers as well as residents about what they are seeking from smart-home technology. The common thread in…
July occupancy rate hits 96.2 percent with the Northeast region reaching 97 percent.After reaching a two-decade high in May, U.S. apartment occupancy has continued to climb.Strong leasing activity in this year’s peak season has continued to cause…
Meeting over coffee or leasing in a former retail space can improve conversions.Even with the option to type to chatbots, view pictures of amenities, floorplans and even lease online, many prospects still want to talk to a real human.But there's…
As recently reported by the Santa Monica Daily Press, California’s challenges with homelessness, just one aspect of its overall housing crisis, has literally taken to the streets. The Press reports on one entrepreneur who is renting out non-…
Rising above the neo-modern concrete jungle of urban Arlington County, just outside the nation’s capital, sits a larger-than-life American flag mural two stories high on American Legion Post 139’s back wall, facing out to Washington Boulevard.Here…
Taylor Morrison sees rental demand from divorcing baby boomers and Millennials. Find out how the CEO of the public homebuilder plans to capitalize.Another big-name single-family builder is moving into the rental housing industry.Last week, public…
Operators use analytics to boost portfolio performance.Joanna Zabriskie found a way to beat the heat this summer. By leveraging operations data from the 305 properties and 90,000 apartment units she manages as president of Des Moines, Iowa-…
While the consistent brand message is still important, technology can be used to strengthen that message and add new dimensions to an organization's overall brand.It used to be that a company’s brand was defined by its colors, a logo and perhaps a…