Find out how student housing firms are reaching Gen Z.As student housing firms continue to work to fill beds for the next school year, they’re experimenting with new marketing campaigns.Before beginning any campaign, student housing marketers need…
Here are a few digital trends to look out for in property management. Over 82 percent of renters agree that "renting is more affordable than owning," according to a recent Freddie Mac survey. Developers, property managers and marketers continue…
Primary Residence is an in-depth look at housing policy and its critical importance for voters in Democratic primary states, in the lead up to the 2020 Presidential election. In this inaugural edition, we speak with Nick Norman, Director…
Cushman & Wakefield saw an opportunity to expand its portfolio of services with the acquisition of Pinnacle.Commercial real estate powerhouse Cushman & Wakefield (NYSE: CWK) is set to become the first of the global real estate services firms…
Members of hip Gen Z—currently in their teen years and early 20s—don't like to waste time reading long emails, watching lengthy videos or wading through real estate listings. In fact, they're said to have an attention span of about eight seconds.Yet…
Get ready for augmented and virtual reality to firmly establish their presence, the rise of autonomous vehicles and for 25 percent of all maintenance requests to be submitted by machines.During the previous 10 years, many tech innovations…
As smart-home tech explodes, apartment firms struggle to manage it.Marcie Williams is a big proponent of incorporating all the latest smart-home technology in her apartments.As president of Charlotte, N.C.-based RKW Residential, a third-party…
The following are news stories in which NAA appeared:January 30 - Axios - The new housing crisisJanuary 30 - Axios Edge Newsletter - The new housing crisisJanuary 27 - The Washington Post - The top five reasons more people are choosing to…
In publicly raising the bar for diversity, equity, and inclusion commitments, reporting, and actions, NAA has an opportunity to position itself as a leader in the rental housing industry. As part of that effort, NAA commissioned a survey from T…
The following are stories in which NAA appeared:February 17 - The Washington Post - Rental-housing options for Baby BoomersFebruary 12 - The Economist - On HousingFebruary 5 - Dallas Morning News - Dallas apartment firm Pinnacle…