The millennial approach to marketing rental housing cannot be copied and pasted onto Generation Z.“We see so many developers talking just about millennials,” said Jamie Sabat, Director of Trends and Consumer Forecasting at Streetsense. “But…
Without necessary relief, the industry faces dire economic circumstances that would devastate the stability, availability and affordability of the rental housing supply nationwideWashington, D.C. – The National Apartment Association (NAA) and the…
Arlington, Va. – This week, the National Apartment Association (NAA) and the Multifamily Housing Council (NMHC) sent a letter to the Small Business Administration (SBA) and U.S. Department of the Treasury urging them to expeditiously amend the…
How to effectively balance front- and back-office duties.Business leaders must track performance on multiple levels—typically through various reporting systems—to help maintain profitability. For apartment community managers, whose priority is…
The arrival of both big data and 5G wireless networks will help boost the decision-making process.For decades, developers have relied on their gut instincts to help craft new housing. Over the past decade, big data has complemented those instincts.…
Written by Rae Parker
To better understand the challenges facing the rental housing industry in 2021, AppFolio partnered with the National Apartment Association and ndp | analytics to conduct an online survey of housing providers in the U.S…
With so much discussion around rent payments and the prevailing misconception that rental housing owners enjoy large margins, the National Apartment Association (NAA) has released an explanation of the breakdown of one dollar of rent.
Because…
We are all still deep in the trenches of adjusting our operations to the challenges presented by the COVID-19 pandemic. It may seem that day-to-day modifications and on-your-toes thinking is the best one can accomplish given the regular changes…
NAA and IREM, in partnership with CEL & Associates, Inc., are conducting a brief monthly survey of apartment owners and operators in an effort to collect data on the impact of COVID-19 to the rental housing industry. The results will be used in…
Nearly 41.0 percent of available real estate jobs in the nation were in the apartment sector during Q1 2020, well above the five-year average of 31.1 percent. Demand for apartment jobs continued to show strength despite interruptions from COVID-19,…