Exclusively for NAA members, Open Door is the most rewarding cost-saving program in the apartment housing industry.Open Door provides valuable insider access to volume-based discounts and favorable terms on products and services provided by…
CPI, Latest Release, June 2022 Once again, the headline inflation number beat analysts’ expectations, rising 9.1% year-over-year (unadjusted) and 1.3% over the month. Energy prices, up 7.5% since last month, were responsible for nearly half of…
NAA’s President and CEO reviews common lease terms renters should know. In his recent Washington Post column, “Common lease terms renters should know before signing on dotted line,” National Apartment Association President and CEO Bob Pinnegar…
Many long-time apartment management professionals are taking the leap to working for supplier partners.It can be understandable why some in apartment management – including those whose careers span 20+years – seek new careers on the service provider…
Four tips for executing a successful content marketing strategy for the rental housing marketplace. “Location, Location, Location.” You’ve all heard it, it’s been seared into your minds for years as the mantra of the multifamily housing…
There’s a thin line between marketing and advertising, and these days, it keeps getting thinner.To gain a better understanding of what type of multifamily marketing strategy your business needs, you must first decipher the differences between…
Digested from “U.S. apartment vacancy rate rises in third quarter”Reuters (10/1/15) Vijayaraghavan, AbinayaAlthough new construction fell slightly from the second quarter, vacancy rates rose to 4.3 percent from 4.2 percent, according to a report by…
How can you ensure your branding meets the demands of the multifamily housing marketplace?Why is multifamily branding so important? The term “brand” has evolved over the years, and in today’s highly competitive world, brand simply refers to the way…