A Smart Home Trilogy to Optimize Operations and Teams
Smart locks, thermostats and leak detection sensors complement the functionality of one another to a degree that amplifies the individual value of each.Smart home technology is revolutionizing how renters live and how operators conduct business.…
Mapping the Way to a Better Apartment Search
To meet the demands of prospective residents, the apartment industry is raising the bar for apartment search with visual, personalized experiences.Modern consumer behaviors are shaped by rapid advancements in online purchasing and the desire for…
Industry Thought Leaders Share What ‘Success in a New Light’ Could be All About
NAA’s Apartmentalize welcomed a record-breaking crowd to discuss, debate and learn the key issues driving today’s winning property management strategies and tactics.The trademark camaraderie, networking and chance to make new friends was back in…
Robust Savings on Products and Services You Use Every Day. Yours Exclusively From NAA
Exclusively for NAA members, Open Door is the most rewarding cost-saving program in the apartment housing industry.Open Door provides valuable insider access to volume-based discounts and favorable terms on products and services provided by…
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NAA Inflation Tracker: July 2022
CPI, Latest Release, June 2022 Once again, the headline inflation number beat analysts’ expectations, rising 9.1% year-over-year (unadjusted) and 1.3% over the month. Energy prices, up 7.5% since last month, were responsible for nearly half of…
Common Lease Terms Renters Must Know
NAA’s President and CEO reviews common lease terms renters should know. In his recent Washington Post column, “Common lease terms renters should know before signing on dotted line,” National Apartment Association President and CEO Bob Pinnegar…
Service With a Smile
Many long-time apartment management professionals are taking the leap to working for supplier partners.It can be understandable why some in apartment management – including those whose careers span 20+years – seek new careers on the service provider…
Why Content Marketing Should Be Your Multifamily Mantra
Four tips for executing a successful content marketing strategy for the rental housing marketplace. “Location, Location, Location.” You’ve all heard it, it’s been seared into your minds for years as the mantra of the multifamily housing…
Unblurring the Lines Between Marketing and Advertising in Multifamily
There’s a thin line between marketing and advertising, and these days, it keeps getting thinner.To gain a better understanding of what type of multifamily marketing strategy your business needs, you must first decipher the differences between…