For some companies, ILS and Craigslist still offer the best way to get in front of prospects.As the calendar turns to spring, leasing season usually begins heating up. But in some parts of the country, things are starting to thaw sooner.While geo-…
Communities with better scores often enjoy lower turnover rates, higher renewal increases and higher average rental income increases.Since the dawn of digital, the user review has become increasingly important as the new word-of-mouth marketing and…
A new European Union (EU) data protection regulation called the General Data Protection Regulation (GDPR) may affect U.S. businesses, including rental housing firms. While many businesses that do extensive business in the EU have invested…
Not being afraid to ask for reviews is the only way to upgrade your online review process.For the student housing industry, online reputation management has been a vital part of our leasing and marketing efforts for several years. Industry research…
As a diversion from the usual gift cards, student operators are finding success with cruises, concert sports tickets and luxury items from Yeti and Tory Burch this year.Leasing for the 2018-2019 school year is well underway. For those student…
Convenience is only one factor that drives the two largest generations to rent.In the old days, renting used to be a stepping stone to homeownership. But this country's two largest generational cohorts, Baby Boomers and Millennials, increasingly see…
In the April edition of NAAEI’s Apartment Jobs Snapshot, available leasing consultant positions topped the 1,000 mark, driven by openings in Dallas, DC, LA, Houston and Atlanta. The number of openings in the apartment industry was in line with a…
Consistently going above and beyond expectations is only one way you can you a raise.Even if your pay is consistent with that of professionals in your role around the country, you still can ask for raise. You just need to know the right time.For…
First impressions are always the most lasting ones. Not taking care of these nine issues can ruin a resident’s early days at your community.A few days after a resident moves in to your community, the last thing you want them to write in a review is…
Each fall, the NAA Government Affairs team recognizes the US apartment industry’s top grassroots advocate. This award, the Advocacy365 Member Advocate of the year, is one of our most prestigious and recognizes outstanding voluntary contributions to…