A study says that too many social amenities could be a drag on a community’s sales price. But it’s not a good idea to give up those offerings altogether.Conventional wisdom says adding more social amenities, such as party rooms and rooftop lounges,…
Fifty years ago this April, in the aftermath of the assassination of Dr. Martin Luther King, Congress passed the Fair Housing Act of 1968. In that landmark legislation (FHA), the nation took a major step forward in realizing King’s dream of erasing…
As the demographic composition of the country changes, you may need to rethink who your future residents will be.If you have spent the past decade working toward attracting Millennials to live in your apartments, it might be time for a change,…
As leasing season gets underway, apartment firms are looking for new ways to reach prospects.The difficulty of leasing for new construction is not a new challenge for seasoned apartment professionals. Fortunately, unlike the old days, technology can…
Multifamily owners and managers increasingly rely on EPA’s portfolio manager tool to benchmark building energy performance and top scoring properties (75 or more) earn the valued ENERGY STAR designation.EPA recently announced changes will be made to…
For some companies, ILS and Craigslist still offer the best way to get in front of prospects.As the calendar turns to spring, leasing season usually begins heating up. But in some parts of the country, things are starting to thaw sooner.While geo-…
Communities with better scores often enjoy lower turnover rates, higher renewal increases and higher average rental income increases.Since the dawn of digital, the user review has become increasingly important as the new word-of-mouth marketing and…
A new European Union (EU) data protection regulation called the General Data Protection Regulation (GDPR) may affect U.S. businesses, including rental housing firms. While many businesses that do extensive business in the EU have invested…
Not being afraid to ask for reviews is the only way to upgrade your online review process.For the student housing industry, online reputation management has been a vital part of our leasing and marketing efforts for several years. Industry research…
As a diversion from the usual gift cards, student operators are finding success with cruises, concert sports tickets and luxury items from Yeti and Tory Burch this year.Leasing for the 2018-2019 school year is well underway. For those student…