3-D Images Help Community Outperform Its Marketing Budget
Marketing Manager Courtney Patterson from Greystar captured the attention of the 2019 AIM Conference audience when she shared that she recently shifted her marketing strategy from pay-per-click (PPC) advertising to 3-D images for a new community in…
U.S. Barriers to Apartment Construction Index
Affordability is a complex issue and can be driven by diverse factors including income levels, land and natural resource availability, population growth and housing supply-demand balances, among other issues.National Apartment Association (NAA)…
Barriers to Apartment Construction: Least Resistant Markets
Barriers Rankings #1: Albuquerque, NMNew MF Demand: 8.2kHigh Rent Burden: 47%Star Share: 36%Median Rental: $32,020 Household IncomeIncome Required: $32,320 for Average RentMost Restrictive Apartment Categories:Land AvailabilityCommunity…
Barriers to Apartment Construction: Most Resistant Markets
Barriers Rankings #51: Baltimore, MDNew MF Demand: 17.7kHigh Rent Burden: 44%Star Share: 31%Median Rental: $44,790 Household Income Income Required: $50,800 Average RentMost Restrictive Apartment Categories:…
Managing the Onsite Challenges of Short-Term Rentals
When short-term guests stream into your apartments, both residents and staff feel their presence. Here’s how to overcome the problems commonly associated with temporary renters. When AMLI Residential decided to experiment with renting…
It's Not the Source, It's the Strings
Congress and HUD must act now to improve the Section 8 Housing Choice Voucher Program and maximize its capacity for success.Renters who rely on Section 8 Housing Choice Voucher (HCV) subsidies suffer when process gets in the way of good sense…
2019 NAA Excel Awards
The NAA Excellence Awards, "the Excels." Recognize excellence and leadership in the apartment housing industry.These national awards celebrate builders, industry professionals and NAA-affiliated state and local apartment associations that make…
Website Accessibility Compliance for Apartment Communities
Attention continues to be paid to evolving website accessibility standards and apartment community webmasters and website developers are taking note. Website accessibility guidelines have been in place for years, created to assist persons with…
Zócalo Apartments Introduces Artist-in-Residency Program
Zócalo Apartments in Houston named Ileana Yordan as Program Director for its newly established Zócalo Artist-In-Residency Program (ZAIR), launching this summer.Zócalo Apartments is the first residential property in Houston to create an artist in…
Going Paperless: A Customer Service Enhancement?
While paperless systems could conceivably enable apartment operators to cut headcount, the real benefit might lie in resident satisfaction.At first blush, you wouldn’t think a merchant developer, which traditionally doesn’t manage communities…