In an increasingly data-driven world, operators are finding new ways to optimize their customer relationship management systems.  Customer Relationship Management (CRM) systems are the keeper of data in the rental housing industry. In an…
Community planning for efficiencies is one way to establish resident satisfaction and retention. Given the rising-rents environment, prospective residents are putting more emphasis than ever on price.  Renting apartments continues to be…
Rental housing’s technological revolution has manifested a host of operational improvements, but what does it mean for the industry’s longstanding staffing models? For as long as most industry leaders can remember, technological innovation has…
By celebrating a company’s culture, new hires and career tracks, hiring and retaining employees becomes easier. Recruiting on social media, especially LinkedIn, is the “new marketing” for the rental housing industry, and it’s roaring at just the…
The little things make all the difference when looking to make a big impact with residents. Residents and friends of Arlo Luxury Apartment Homes in Little Rock, Ark., checking the Beztak property’s social media posts this year, saw a photo of…
Several solutions to ease the difficulty of finding the right recruits — and keeping them too.  At one of its properties in Washington, D.C., Borger Management went an entire year without a permanent Service Manager. The company hired one…
How one Ball State University professor is working to increase elementary school teachers’ awareness, acceptance and appreciation for apartments.  What did you learn about housing in elementary school?  More specifically, what did…
Create the right environment for the work-from-home resident that will keep pace with the remote work revolution. In the not-so-distant past, flashy amenities were a primary way to catch the eye of discerning renters. The more the amenity exuded…
A rundown of the current obstacles to new development reveal some of the usual suspects, along with a few new ones and some possible solutions. Renovating or developing multifamily communities has never been easy, but the past two years have…
The impacts of higher interest rates on the rental housing industry. According to Freddie Mac, in April 2022, the 30-year fixed mortgage rate averaged 5.11%, reaching its highest level in a decade. The past two years of economic news shows a…