COVID-19 has buried apartment operators under a mountain of deliveries. It’s a problem that just won’t go away for multifamily housing operators: Figuring out how to handle all the packages that come to an apartment building has long been a…
The types of content that appeal to a Millennial differ from what engages a member of Gen Z or downsizing Baby Boomer. 1: Meet Prospective Renters Where They’re Most ActiveThere are a variety of social media platforms today. Each one is…
Patrick Carroll, CEO and Founder of Carroll, offers insightful guidance for uncertain times. 1. Understand that 2020 is unlike other years. Current and prospect renters are under enormous pressure in 2020 because of financial…
Finding a new home is a personal experience. A new apartment may be where residents will bring home their first child, or perhaps it represents a fresh start. And normally the leasing associate can help set the stage for that experience.During the…
The job is demanding, but offers fulfilling—and lucrative—rewards.Abby Bixler always wanted to get a new-construction lease-up under her belt. So when she saw an opportunity in Chicago working for Bozzuto Management Co., which manages 76,000…
Operators strive to give prospective residents certainty during uncertain times.In 2020, the basic task of helping prospective residents feel confident that they’re making the right choice—while committing to a 12-month lease or longer—suddenly got…
In an over-saturated apartment market, prospective residents often have an abundance of choices within their desired neighborhood. That underscores the importance for leasing associates to develop a personal brand.If you can offer prospects less of…
Altering your policies and procedures for weather preparation, events, leasing and staffing your offices to prepare for an uncertain winter.Apartment management companies will soon face their first full winter during the COVID-19 pandemic, which has…
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Joe Melton, Vice President of Marketing and Management Support Services for the Morgan Group, offers 10 considerations for operators now that so many residents are working from home. Understand the demand. Survey residents to assess…