One company is taking note of an innovative marketing strategy seen in Paris and Milan.
Lincoln Property Company has ventured into a new marketing strategy with an online Look Book, akin to a fashion house’s fabled Bible of its hottest design…
1. Understand Your Audience.
Who are they? Build out comprehensive audience personas for each of your target audiences. Break them down as much as you can, so instead of simply targeting college students, divide your messages so they appeal to…
Chances are you will participate in an office meeting today that involves coworkers from within your department or perhaps involves a greater number of people, those who work at your company either at headquarters or onsite at a community.
These…
“Glued to their phones” is how community manager Nicole Hamber, Morehead West in Charlotte, N.C., describes her residents—not an abnormal assessment these days.
That’s why Hamber decided to add texting to her resident communication repertoire for…
Letters continue to be sent to apartment operators and other businesses by performing rights organizations (PROs) SESAC, BMI and ASCAP, seeking licenses and threatening fines if no license is taken.
The letters allege that communities are…
Property management companies such as Equity Residential, Waterton, Freeman Webb, Middleburg, Kettler and AvalonBay Communities have partnered with the non-profit Shelters to Shutters to help more than 100 individuals transition out of homelessness…
Too often, affordable housing evokes negative imagery and this is used to sway policymakers to oppose these developments.
There is a well-known saying in politics, “never let a perfectly good crisis go to waste.” When people hear this for the…
An effective springtime routine can keep out unwanted pests.
As spring nears and residents start to head outside to enjoy the season, be wary of pests that want to travel inside. Spring is the perfect time for updating landscaping, renewing a…
With the weather getting warmer, it is time to ensure communities are ready for outdoor activities. It’s a busy time for property maintenance teams, so start the season off right by making sure they have the proper tools to do the job.
Go…
1. Start with Staffing. Having the right property manager and team in place can make or break your lease-up. Find and keep community managers who understand the complicated nature of a lease-up and can empower a team to handle the challenge.
2.…