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NAA CEO Dispels Rental Housing Myths

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NAA President and CEO debunks apartment renting myths in his latest Washington Post column. Renting an apartment is not a “backup option,” and renters are outpacing homebuyers nearly two and a half to one. In his latest article with the Washington Post, “Five myths about apartment renting,”…

How to Utilize Apartment Marketing’s Newest Weapon: TikTok

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Three ideas for bringing TikTok into your social media marketing mix. “Weapon” might sound a little medieval for multifamily, but when you look at the power of TikTok and the impact it can have on lead generation, it feels like an appropriate descriptor. Before we jump in, if your target renter is…

NAA Mourns Loss of Malcolm Bennett

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Bennett was a longtime supporter of the rental housing industry and a highly involved member of the National Apartment Association. It is with a heavy heart that we share the news of the passing of Malcolm Bennett on July 21, 2021. He was a longtime supporter of the rental housing industry and…

‘Park’ Popular Among Community Names

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Apartment Guide dives into the most popular words in apartment community names. The average name of an apartment community has under two and a half words. Apartment Guide reviewed communities listed on their website and found “park” was the most common word in a communities’ name. “Park” appeared…

Resident Experience Remains Top Priority for Industry

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Exceptional resident experience is a must for rental housing providers. The cost of losing a resident is a great one that takes more than a year and a half to recover financially. “The State of Resident Experience Management Report” from property technology firm Zego (Powered by PayLease) dives…

Cost of Utilities: Where Does Your City Rank?

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Apartment List ranks the most and least expensive cities for utility costs. Much of the northeastern United States experiences all four seasons, but this comes at a great cost to residents, as the Northeast is home to some of the most expensive utility bills in the nation. According to Apartment…

Rents, Occupancy Hit Record Levels

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Rent growth and occupancy reach levels not seen in two decades. Apartment rent growth and occupancy are both at record levels. According to RealPage, effective asking rents increased 2.2% in July, resulting in a year-over-year jump of 8.3%. The average rent in the U.S. is $1,549 per month. The…

10 Reasons to Question the Predictions of an Eviction Tsunami

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RealPage's Jay Parsons offers evidence that challenges the prognostications of a landslide of evictions following the expiration of the CDC’s nationwide moratorium. Jay Parsons, RealPage Deputy Chief Economist and Vice President of Asset Optimization, in a post in the company’s Analytics Blog…

New Rental Assistance Search Tool Launches

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The Rental Assistance Finder provides information on rental assistance programs across the country. The Centers for Disease Control and Prevention’s (CDC) Eviction Moratorium was a tremendous financial and operational burden on the rental housing community. After months of advocacy by the National…

Rent Growth Continues Outpacing Pre-Pandemic Levels

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There's no stopping rent growth as median rent climbs. Rent growth across the U.S. has continued its hot stretch, leaving pre-pandemic data in the rearview mirror. The latest Apartment List National Rent Report shows the national median rent has jumped 11.4% in 2021, more than triple what was seen…