Everyone in the real estate business knows what curb appeal means. This term also has significance in developing a website for prospective renters.
The rental process typically doesnt start when prospective renters walk by a for rent sign. It usually begins when they are trolling the Internet from their tablets or laptops at home. The goal for property managers is to make sure prospects dont drive by your website.
To create a stronger virtual presence and increase traffic to your website, make sure its mobile-friendly meaning your website shows up early in a Google search. Use photos and other high-quality visuals of a rental and its surroundings to showcase the units amenities and provide an idea of what its like to live in that particular community.
Prospective renters want to know what steps are involved in leasing a property and how much it costs. Make sure your website outlines all relevant details.
Social media channels, such as Instagram, Facebook and Twitter, are crucial to promoting a rental website. Use these tools to crowdsource reviews and photos, and cross-link all of your social media sites to your website.
Zillow Group Rentals recently created a pay-per-click feature as a way to drive traffic to all of its multifamily-housing websites, which include Zillow, Trulia and HotPads.