With a seemingly endless supply of apartments available, more new ones delivered daily and a surfeit of social media channels to tout them, it’s no surprise that renters may be confused by all the choices. Which units offer the best location, newest amenities, largest square footage and best concessions? How many do they have to see in person before they narrow choices, sign a lease and call the moving company?
To reach them, property managers and multifamily marketers need to showcase their properties so it’s easy for renters looking to navigate and see what’s new and appealing, rather than have them visit a competitor’s property. Technology can make the difference in grabbing a renter’s attention and helping them find their dream apartment faster.
Because renters today are savvier, the tools must provide exceptional digital experiences and immersive listings that let renters fully envision what it's like to live in the space without being there in person. For property management, the technology must also be easy to use, customizable, as well as be cost-effective and provide a good return on investment (ROI).
The Rent. Marketing Platform brings together a best-in-class digital marketing toolbox and data analytics to accomplish all these needs with 9 key benefits for both property management and renters. Here’s why:
- The platform can be custom tailored to each company’s needs with flexible options available for all digital marketing channels.
- Simplified workflow across all major digital channels is possible with lead-driving listings, social advertising, search advertising, reputation management, geofencing, email marketing and property websites.
- Integrated tactics boost exposure, resulting in 95% more page views when properties combine RentMarketplace. listings and RentSearch. ads. The integrated tactics also permit property owners to make various changes to improve how they influence customers, lessen competition and improve financial performance.
- Integrated tactics also generate leads, resulting in a 36% increase in leads when the listings ran in parallel with RentSocial. ads. The RentMarketplace. leads were in addition to the leads brought in from the RentSocial. campaign, making the combination of two channels even more productive.
- 350M+ monthly site visits across RentMarketplace. listings gives properties extensive reach and visibility with in-market renters.
- Marketing solutions powered by first-party data allow for advanced targeting capabilities, reducing waste and ensuring marketing dollars are being invested wisely.
- Actionable data and insights from reporting ensures campaigns are being continually optimized and improved.
- Federal Housing Administration (FHA)-trained multifamily experts ensure campaigns are compliant.
- Automated marketing and renter communication streamlines the leasing team’s connection with renters.
All these benefits help property managers efficiently maintain occupancy and stay ahead of competing properties. With seamless integration of an Internet Listing Service (ILS), best-in-class digital marketing tools, and data analytics, multifamily marketers can reach new levels of success with the Rent. Marketing Platform.