Top Strategies for Recruiting & Retaining Excellence
In a job market rife with fierce competition, more and more organizations require tactical updates to their recruiting strategies. Today’s job seekers are including more than just salary requirements in their job search—factoring in location, professional development opportunities, company culture and corporate social responsibility. Organizations must adapt to this dynamic landscape to attract and keep top tier talent by leveraging technology and employer branding that foster growth and inclusivity. Join our panel of experts as they share key actionable and practical experiences and insights on how to identify, recruit and nurture exceptional prospects and build a culture of excellence.
Watch Now
About the Hosts
Alex Fortune
Alex Fortune, Director of Talent Acquisition for RangeWater Real Estate, helps oversee the recruiting efforts for all divisions to support company growth. With eight years of on-site experience and 11 years with RangeWater, starting as a Leasing Consultant to becoming a Community Manager and managing four RangeWater Lease-Ups in Charlotte, NC, she has firsthand experience building teams from the on-site level to the Recruiter role. Alex also serves as the Co-Chair of the Young Professionals Board for Entryway in Charlotte, NC. She holds a bachelor’s degree in Consumer Economics from the University of Georgia.
Jen Piccotti
Jen Piccotti, President of Swift Bunny, brings two decades of experience in research, analysis and customer/employee/resident satisfaction to her role. She uses data to help her clients understand themselves and their audiences by deciphering their data narrative. Having worked for Shea Properties and ApartmentRatings.com, Jen has a 360-degree view of rental housing, analyzing feedback from both residents and employees. She’s presented at Apartmentalize, Optech, the Multifamily Social Media Summit and the United Kingdom Apartment Association Build-to-rent Fayre. Jen holds a BBA in Production/Operation Management from Boise State University and a MS in Quality Assurance from California State University – Dominguez Hills.
Melissa White, MBA
Melissa White, MBA, CEO & Principal Coach of Activation Coaching International™, brings two decades of leasing, operations and training to her role. She’s also the Founder of Writing Our Wrongs, Inc. a non-profit organization set on activating the voices of youth for social justice and anti-bullying. As a recipient of the Alex Jackiw Diversity, Equity & Inclusion Scholarship, former member of the NAA Curriculum Committee and Diversity Task Force, she continues to give back, specializing in learning and development, leasing training and DEI & B. She holds a BBA from Valdosta State University and a MBA from Shorter University.
Moderator: Ty Jackson
Ty Jackson, CEO of Ty Jackson Enterprise, LLC, Executive Broker of Plush Homes Company and Association Executive for the Arkansas Apartment Association, is a leader in the industry with experience spanning almost two decades. She’s also a NAAEI Facilitator and International Speaker, starting off in leasing, property management, relationship selling and as an Association Executive. Ty is focused on diversity, equity, inclusion and belonging (DEI& B) consultation, training, education and coaching in leadership, management and other positions for the rental housing and real estate industries. She’s committed to serving young professionals as they navigate the roadmap through property management.