FTC's Final Review on Consumer Reviews and Testimonials
The Federal Trade Commission (FTC) issued a comprehensive rule under 16 CFR Part 465 to regulate the use of consumer reviews and testimonials, such as social media reviews. Effective Oct. 21, 2024, this rule is a response to the increasing prevalence of deceptive practices in online reviews, endorsements, and social media influence, which undermine consumer trust and distort market competition. Read more in the documents below.
FTC Final Rule Consumer Reviews - Summary