In the end, keeping occupancy rates high comes down to personal interactions. Here’s how call scoring can help leasing staff quickly turn prospects into residents.
- Improves customer service. By standardizing a call scoring program, leasing staffs is better positioned to provide the high level of customer service that wins over potential residents.
- Highlights sales staff strengths and weaknesses. When leasing staff must track prospects’ qualifying data, any missing information can be quickly identified.
- Facilitates staff coaching. It’s easier to identify staff members who are underperforming. Management can then coach leasing staff members who need to modify their sales approach.
- Clearly identifies goals and benchmarks. Accountability systems like call scoring make company goals and benchmarks transparent to all employees.
- Tracks more data. Weekly or monthly leasing reports can mask employee-level sales issues. Call scoring provides helpful data about individual employees so any problems can be addressed immediately.