Industry Insider

A weekly newsletter covering a broad range of topics affecting rental housing.

Industry Insider

A weekly newsletter of noteworthy articles pertaining to our industry.

3 Messages Your Multifamily Brand Should Send to Your Residents

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There are three important messages your brand communicates to your residents, and you can help shape them. Your property has a brand, and while those at the top play a role in shaping it, it is owned by the residents who have lived within its walls. As an owner or manager, setting yourself apart…

Industry Update: FCC Takes New, Adversarial Position on Commercial Partnership Regulations

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The FCC announces new regulations on cable home wiring, certain exclusive access payment schemes and exclusive marketing arrangements. Note: The legal analyses of FCC regulations presented in this article are for informational purposes only and should not be construed as legal advice. Interested…

AI-Powered Assistants ‘Work Weekends’ to Help Offset Onsite Staffing Challenges

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Progress in virtual leasing assistant technology is helping apartment companies that are struggling to find and train leasing staff. Leading executives speaking at the NMHC Apartment Strategies Conference in January spoke repeatedly about how their companies and onsite teams must do “more with less…

The Way Renters Find Their Next Apartment Has Changed

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Four ways the way prospective residents search for apartments has changed—and what to do about it.  Our modern digital landscape is expansive. Savvy renters are tapping into more online resources than ever to discover and vet new apartment homes. And the pandemic accelerated renters’ shift to…

Treasury Updates Emergency Rental Assistance Program Disbursement Data

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More than $25 Billion spentacross both ERA 1 and ERA 2. The December 2020 Consolidated Appropriations Act of 2021 (ERA 1) included $25 billion in Emergency Rental (ERAP) assistance (ERAP) and the March 2021 American Rescue Plan (ERA 2) included an additional $21.6 billion in ERAP assistance. Since…

Rental Housing Industry Continues Philanthropic Activities

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Several companies provide educational opportunities through charitable partnerships. In times of need, the rental housing industry does more than provide quality living for residents. Companies and individuals constantly assist neighbors and their local communities across the U.S. Recently, several…

Rent Growth Subdued Across U.S.

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Rent growth continues in a majority of U.S. metros, despite a slower pace. Rent growth trajectory continues its upward path. The March 2022 Apartment List National Rent Report shows the national index increased 0.6% during February after a slight dip in December and a small increase in January.…

Rental Housing Owners Staying Put, Residents Too

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New data shows owners are not pushing for evictions, wanting to stay in the industry. New data from Avail reviews six trends, including owner mindsets and evictions, in the rental housing industry—a January 2022 survey of roughly 1,150 owner-operators and more than 2,100 renters. Despite many…

Self-Promotion: A New Tool for Your Maintenance Tool Bag

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"By putting yourself out there, it not only increases your visibility, but it increases the visibility of the company you work for.” Maintenance team members often serve as the face of their communities, but they are rarely used to promote their properties. Even less common are opportunities for…

The Theory of Automation: Every Touchpoint Counts

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Balancing humans with machines is the key to future success.  The rental housing industry has been increasingly shifting toward online platforms, but the pandemic demonstrated that incorporating technology into every touchpoint is essential to informing, nurturing and engaging prospective residents…