Industry Insider

A weekly newsletter covering a broad range of topics affecting rental housing.

Industry Insider

A weekly newsletter of noteworthy articles pertaining to our industry.

Lifestyle: Choosing Between Multifamily and Single-Family Rentals

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NAA President and CEO compares apartments and single-family rental living in latest Washington Post column. Choosing between renting an apartment or a single-family home depends on a resident’s lifestyle. In his most recent column for the Washington Post, “Factors to consider when determining…

The Future of the Digital Leasing Office

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Despite some growing pains, the rental housing industry adjusts to the remote-work world. The tools were in place for onsite associates to occasionally work from afar, but it rarely happened. Rental housing had been an industry where everything had been done onsite, after all. Then suddenly,…

NAA Advocacy Case Study: Eviction Moratorium

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It’s better to have a seat at the table than to be on the menu. It’s even better if you bring a dish. By Austin O’Boyle and Jim Wilson Pictured: Members of the Apartment Association of Greater Dallas host a Site Visit with Rep. Pat Fallon (TX-04, third from left, back row) The challenge:…

Rent Growth Persists, Slows Slightly

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National rent index shows continued growth—faster than pre-pandemic. The latest Apartment List Rent Report continues the tale of positive rent growth across the country, as the firm’s national index jumped 2.1% from August to September. Since the start of 2021, the national median rent growth is 16…

4 Lessons Learned from Single-Family and Multifamily Property Management

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Owners and operators of single-family rentals and multifamily housing can use each other’s experiences to combat challenges and take advantage of opportunities. According to a report by Walker & Dunlop, all eyes have been on single-family rentals (SFR), with rental growth expected to outpace…

Online Reputation Speaks for Itself, Delivers ROI

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Considering that 70% of online reviews are positive, communities should encourage residents to share their experience. What is the ROI of a positive online reputation? And what impact does it have on leasing and renewal? The 2021 Apartmentalize session, “Your Online Reputation: Trends, Strategy and…

Apartment Retention Rates Near Peak Level

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Retention rates in August show largest jump on record. Residents are staying put in their apartment homes, resulting in near record retention levels and a huge year-over-year (YoY) jump. According to a RealPage analytics blog by Deputy Chief Economist and Vice President of Asset Optimization Jay…

Keeping the Focus on Resident Satisfaction

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While the pandemic changed many aspects of the business, one thing remains constant: Great customer service. While a lot has changed in the apartment industry during the past 18 months, Tina West, Senior Managing Director at Cushman & Wakefield, thinks the characteristics that define the best…

Hitting Refresh on These Multifamily Marketing Basics

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When investigating new ways to reach prospective residents, make sure not to leave these proven marketing tactics behind. With platforms like TikTok taking off in popularity and the push for video content greater than ever, it can be incredibly easy to jump down the rabbit hole of social…

Florida Owner Mandates COVID-19 Vaccine for Residents and Staff

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One Florida apartment owner announces a vaccine requirement for all residents and employees. As the country continues to seek a path forward for pandemic recovery, the matter of vaccine mandates is affecting all industries, including rental housing. A recent situation in which an apartment owner…