HAPpenings in SoCal
The NAA’s Housing Affordability Program (HAP) is assisting two affiliates in Southern California as they push back against rent control and other harmful measures.
Burbank
The Apartment Association of Greater Los Angeles (AAGLA) HAP campaign continues to push back against multiple proposed ordinances in the City of Burbank. These proposed new measures include:
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rent control;
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increased relocation fees; and
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draconian anti-harassment and anti-retaliation ordinances with significant penalties.
While the proposed measures are making their way through the Burbank City Council, a campaign of digital and traditional media is reaching a targeted list of voters and City Councilors in Burbank. Though the final outcome is yet to be determined, the impact of the campaign is evident:
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Digital ads are performing far above industry standard as nearly three times as many individuals click on the HAP ads as expected; and
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The campaign is driving voters to in-person meetings with over 100 people attending the first community meeting on the ordinances with 90% of those in attendance opposing rent control.
The outreach is a cooperative effort between NAA and AAGLA with $50,000 funded by HAP and $25,000 funded by the affiliate.
Santa Ana
The Apartment Association of Orange County California (AAOC) was recently approved for a HAP grant to support a collaborative effort in Southern California. The city of Santa Ana will hold a Rent Control Ballot Initiative in the November 2024 election, which includes:
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rent control and a 3% rent cap;
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lease for life;
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a renter registry; and
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A fee registry.
If the ballot initiative is passed it will remain codified in the municipal code.
Any HAP funds granted to AAOC would be combined with the funds contributed from other grants and fundraising asks to coalition partners and AAOC members. The overall campaign is anticipated to top $1 million, including the $50,000 support from HAP.
Any questions on the HAP? Please contact April Capone.
NAAPAC: Your Support is Needed!
Act now to support NAAPAC and make a lasting impact on our industry! As of September 30, we've raised an impressive $830,000 towards our $1.2 million goal. Our dedicated suppliers have been the driving force behind this success, contributing a staggering $482,000 - a mere $28,000 shy of the National Suppliers Council's 2024 target. While we've made significant strides, we're not at the finish line yet. We're just $370,000 away from reaching our target, so every dollar counts!
32 affiliates have already met their 2024 Fund Our Future goal. To track your affiliate's progress, click the following link. We appreciate the tireless efforts of all our affiliates in strengthening NAAPAC's impact.
NAAPAC may be coming to a city near you! In October, NAAPAC will be hosting a series of road shows in locations such as Philadelphia, Chicago, Houston, and virtually in San Antonio, Arizona, Nevada, and New Mexico. For more information, please contact Rob Johnson.
Congratulations to Bradley Roschyk of Berkshire Residential in Carrolton, TX, the winner of NAAPAC’s Summer Sweepstakes! The event raised approximately $17,500, and we are grateful for everyone’s participation. We're gearing up for NAAPAC's Holiday Sweepstakes, where you could win a $2,000 gift card to Tiffany & Co. or a luxury retailer of your choice. Participate for just $25 per entry or take advantage of the special offer to get a fifth ticket free for every four purchased. This exclusive opportunity is open to all NAA members, affiliates, and their spouses. The deadline to enter is Friday, November 15!
Your support today could be the game-changer we need to surpass our goals and strengthen our industry's voice. Join us in this final push towards our $1.2 million goal and help secure a brighter future for our industry! For any questions, feel free to contact Rob Johnson.