It's no secret that multifamily prospects complete a considerable amount of research when determining their rental options. In fact, according to Google, most review 19.2 different sources before making their final decision to rent.As marketers,…
Resident engagement through crowdsourcing campaigns is paying marketing dividends for Lincoln Property Company (LPC). Atop the company’s website www.lincolnapts.com appeared a promotion for #LPCSpringClean, encouraging residents share photos of…
1. Establish a reservation system It’s likely that hospitality suites will be a popular amenity among residents, especially during holiday seasons or major events. Therefore, to fulfill everyone’s needs and avoid overbooking, you should use an…
Recognizing that society was moving into a more health-conscious place, in 2016 Cortland CEO Steven DeFrancis created what the company believes to be the industry’s first Director of Residential Well Living position. DeFrancis hired Karl Smith, DHeD…
Ongoing construction in urban areas often involves the persistent sounds of industrial equipment – even jackhammers.It’s not unusual to find new apartments being built near existing ones. Then there’s the potential for noise coming from the…
Apartment operators and managers are all too familiar with the effects identity fraud can have on their business, but not all instances of the problem are alike. In fact, of the four types of identity fraud commonly encountered in the multifamily…
1. Networking Takes WORK.The word network says it all – it takes WORK! Someone once said, “The fortune is in the follow-up.” This is now my mantra.2. Cookie Cutters are for Baking, Not Networking!I was recently at a management conference for one of…
Pet screening processes account for residents who acquire pets after move-in.It is widely believed that one of the most common pet-related challenges for community management teams is assistance animals and the potential fraud surrounding them.…
Apartment Communities often resort to more than SEO-weighted StrategiesDogs, children’s names and simple street addresses can provide inspiration to owners and developers when determining the names of apartment communities. The search-engine…
After years of talk about the paperless leasing office, some companies are finally making the jump. But to succeed, they’ll need to sell some key constituents on the change. Here’s how they’re doing it.For Blue Ridge Cos., the process of going…