Making the decision to enter the short-term rental marketplace and/or allow residents to use their apartment homes for short-term rentals is a big deal. Some property owners may believe that participating in this kind of marketplace is risky and…
If you are a sales professional—and even if you are not—you’ve probably read Dale Carnegie’s classic book, “How to Win Friends and Influence People.”With chapters such as “Six Ways to Make People Like You” and “12 Ways to Win People to Your Way of…
“Historically, our industry has been very relationship-centric. And at its root, there’s nothing wrong with that—trust is a key component of any partnership and relationships help to build trust. I suppose if a customer wants carpeting and has four…
2019 NAA National Suppliers Council Chair-Elect Kirk Downey, COO, LibertyRent shares his thoughts on sales personalities.A Challenger has a tendency to be a little pushy, but confident. They are always trying to close a deal, sometimes non-stop.…
You may believe that you are free of stereotypes and biases, but your mind is home to thoughts and feelings that are outside of your awareness. These hidden attitudes, stereotypes and biases subtly impact our interactions with others, and they may…
With the number of lost collections increasing year over year, aggressive recovery procedures have become a hot topic with apartment owners across the nation. An average of $92 per U.S. apartment unit is lost annually to collections, according to…
Following a year of moderate growth and solid fundamentals in 2018, the first six months of 2019 make that past year seem like a lull for the apartment industry. Concerns about overbuilding are continually met with reports of record-breaking…
On May 7, 2021, the Biden Administration announced the allocation of an additional $21.6 billion for emergency rental assistance that was passed earlier this year through the American Rescue Plan Act, which is referred to as Emergency Rental…
To be a successful operator, one must often focus attention on organizational data beyond the traditional metrics of physical occupancy, exposure and revenue growth. “By the Numbers: Calculating Critical Metrics” session panelists at NAA’s…
Two chief economists and one high-level apartment marketer and pricing analyst walk onto a stage.No, this isn’t the start of a bad joke, this was “Rentonomics 101: Understanding Trends that Are Powering the Future of Renting” at NAA’s Apartmentalize…