News
News
Industry Executives Preview 2022: Part 1
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The industry and its leaders will continue to contend with the numerous impacts of the pandemic in 2022, including rent growth and inflation, in part one of our executive preview.
The rental housing industry continues to endure the effects of the COVID-19 pandemic, and no one—whether living or…
NAA’s 2022 Legislative and Regulatory Outlook for the Apartment Industry
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What apartment owners and managers should expect from the public policy arena in the coming year.
High occupancy rates, persistent lack of adequate supply and rising inflation in the form of rents are all putting pressure on policymakers at all levels to act. NAA remains vigilant about the…
The Power of Online Videos in Your Apartment Marketing
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Video can be a marketer’s most powerful tool but using it effectively can be tricky.
Video is one of the most powerful online rental housing marketing tools at the industry’s disposal today. In fact, according to a survey from Bitable, about 82% of all online traffic is related to video, which is…
Self-Guided Tours: The Good, The Bad and the Not So Ugly
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The use of self-guided tours has exponentially increased, and operators are sharing the different ways they are utilizing them in the modern leasing environment.
A mere two years ago, self-guided tours (SGTs) represented the future of the rental housing industry—but more of the distant future…
The Technology Transformation of the Nation’s Largest Affordable Housing Community
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Partnerships and planning power technological transformation at large Brooklyn community.
Make no mistake about it: Modernizing the technology and processes used to operate and manage Spring Creek Towers in Brooklyn was a massive undertaking. For starters, the property is the nation’s largest…
Strategies for Capitalizing on Multifamily Investing
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A discussion with six major players leading multifamily development and acquisitions in the Western region.
Demand for multifamily housing is at an all-time high, as are rents and occupancy rates. Paired with an infusion of capital and a shortage of available assets, this environment makes for a…
Short-Term vs. Long-Term Apartment Leases
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NAA President and CEO explores the differences of short-term and long-term leases in the Washington Post.
There are numerous factors that go into a prospective resident’s decision to sign a short-term or long-term apartment lease. Apartment communities typically offer both time periods, but the…
Rents Decline in Half of 100 Largest U.S. Cities
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The National Rent Report from Apartment List shows rent growth across the country remained relatively flat.
More than half of the 100 largest cities in the U.S. saw rent prices decline during November. The national index from Apartment List increased 0.1%, which is the lowest month-over-month (MoM…
Online Reputation Remains Important to Residents, Physical Apartment Visits Decline
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J Turner Research dives into resident apartment search and selection behaviors.
J Turner Research is examining resident and prospective resident online behaviors and how they compare to a similar study from 2018. More than 2,200 residents participated in the most recent research—four in five were…
New Strategies to Improve NOI
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Revenue management systems and bundled fees are among the many ways to improve net operating income.
As the industry acclimates to its new normal and multifamily housing companies ease the reins on operating budgets, management companies are looking for new avenues to increase net operating…