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 News

NAHB: Multifamily Sentiment, Occupancy Increase

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The Multifamily Market Survey from the National Association of Home Builders shows builder and developer sentiment is on the rise, as is occupancy. The rental housing industry is preparing for a positive outlook the remainder of the year. The latest Multifamily Market Survey from the National…

Resident Texts: Break on Through to the Other Side

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Here’s why your text messages fail to reach your residents. Historically, a flyer pinned to a board in the lobby was one of the most effective methods for mass communication to residents. Today, although many boards remain, owners and operators have a slew of additional communication tools at their…

Three Ways to Leverage Video for Recruitment and Retention

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Video storytelling is a powerful, engaging and underused medium across the industry. Just when owners and managers thought they were finally turning the page on the unprecedented challenges of 2020, the pandemic has yet one more card up its sleeve – "The Great Resignation.” As the pandemic drives…

Five Holiday and Winter Community Event Ideas That Engage Residents

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Improve resident experience with these highly marketable event ideas. “Resident experience” is the hot topic in the apartment industry these days — and for good reason. When you’re able to achieve a positive resident experience, you’re also able to achieve more renewals and new leases. Importantly…

Rent Growth Continues in October at Slower Pace

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Rent growth across the U.S. continues to climb but at a slower pace than seen earlier this year. Rent growth remains strong across the U.S. despite a slowdown in the fall. According to the latest National Rent Report from Apartment List, rents backed off a bit to their smallest month-over-month…

Thompson Thrift Rebrands Watermark Residential Multifamily Division

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NAA Best Places to Work Finalist renames multifamily division. Thompson Thrift, an Indianapolis-based full-service real estate company, has renamed its multifamily division, Watermark Residential, as Thompson Thrift Residential. This rebranding creates three business units: Multifamily, retail and…

Apartment Industry Embraces Automated Leasing

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Virtual leasing assistants bring greater convenience and efficiency to today’s 24/7 prospective resident. The era of automated leasing is upon us. And it may not be an exaggeration to say that the pandemic created 10 years’ worth of apartment industry technology in about 100 days. Smart-home…

Valet Living Celebrates Veterans in Atlanta

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The amenity service provider honors veterans with Atlanta fitness event. On Nov. 11, 2021, amenities provider Valet Living and fitness amenity partner, Torch Fitness, hosted their first annual Veterans Day workout at Telephone Factory Lofts in Atlanta. The event featured several local Torch Fitness…

U.S. Rents Soar in October

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New data shows rents climbing month-over-month in top cities. New York City remains atop the Zumper National Rent Report as the highest-priced city. The October report shows the top three cities—New York, San Francisco and Boston—as unchanged from September for median one-bedroom rent prices. New…

WSJ Editorial Board Criticizes St. Paul Rent Control

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The Wall Street Journal Editorial Board has condemned the recent passing of rent control in St. Paul, Minn. Voters in St. Paul, Minn., passed a rent control ballot initiative in early November with 53% of voters in favor of the 3% cap increase per year. The Wall Street Journal Editorial Board has…