News
News
Online Reputation Speaks for Itself, Delivers ROI
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Considering that 70% of online reviews are positive, communities should encourage residents to share their experience.
What is the ROI of a positive online reputation? And what impact does it have on leasing and renewal? The 2021 Apartmentalize session, “Your Online Reputation: Trends, Strategy and…
Apartment Retention Rates Near Peak Level
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Retention rates in August show largest jump on record.
Residents are staying put in their apartment homes, resulting in near record retention levels and a huge year-over-year (YoY) jump. According to a RealPage analytics blog by Deputy Chief Economist and Vice President of Asset Optimization Jay…
Keeping the Focus on Resident Satisfaction
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While the pandemic changed many aspects of the business, one thing remains constant: Great customer service.
While a lot has changed in the apartment industry during the past 18 months, Tina West, Senior Managing Director at Cushman & Wakefield, thinks the characteristics that define the best…
Hitting Refresh on These Multifamily Marketing Basics
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When investigating new ways to reach prospective residents, make sure not to leave these proven marketing tactics behind.
With platforms like TikTok taking off in popularity and the push for video content greater than ever, it can be incredibly easy to jump down the rabbit hole of social…
Florida Owner Mandates COVID-19 Vaccine for Residents and Staff
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One Florida apartment owner announces a vaccine requirement for all residents and employees.
As the country continues to seek a path forward for pandemic recovery, the matter of vaccine mandates is affecting all industries, including rental housing. A recent situation in which an apartment owner…
California Seeks to Address Housing Crisis with New Laws
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California governor signs three housing bills intended to streamline processes and expand housing production.
Fresh off surviving a recall election, California Gov. Gavin Newsom is taking aim at housing policies. On Sept. 16, Gov. Newsom signed three bills—Senate Bill 8, Senate Bill 9 and Senate…
Surviving ‘The Great Resignation’
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If 2020 was the year of COVID-19, then 2021 is shaping up to be the year of “I quit.”
After spending more than a year at home, an eye-popping 95% of all U.S. workers say they are now considering leaving their jobs, according to a recent Monster.com survey. In fact, according to the U.S. Department…
#ICYMI: September Public Policy Outlook Report Released
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This month’s edition offers an industry outlook and highlights emerging legislative and regulatory issues affecting rental housing.
In case you missed it, the September edition of the Policy Outlook Report, a new resource from the National Apartment Association (NAA) featuring insights from the NAA…
Two-Bedrooms More Affordable Than One-Bedrooms in Certain Markets
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Demand for one-bedrooms during the pandemic have skyrocketed, resulting in unfilled two-bedroom apartments at lower rates.
While it may defy logic, there are markets in the U.S. where residents can spend less on a two-bedroom than a one-bedroom. A new report from Rent.com reviewed the top 30 cities…
A Shifting Landscape: Government Initiatives and Rental Housing Through COVID-19
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“The American Dream is changing, and renters are becoming more and more a part of that.”
“With all that’s happened in the past year, it’s never been more important to know what’s going on [in the policy realm],” noted Paraag Sarva, CEO and Co-Founder of Rhino as he opened a unique and interactive…