As a generation of Baby Boomers moves closer to retirement, its more critical than ever that the apartment industry recruit talented young professionals who will step into tomorrows leadership roles. Each month, units will profile one of our industrys rising stars to get a preview of multifamilys bright future.
Name: Jeremy Lawson, NALP
Title: Reputation Manager
Company: Fogelman Management Group
Years in the Industry:10
units: Reputation Manager sounds like a very Millennial title. Was that a role you created at Fogelman Management Group?
Lawson: No, but when it was posted, it seemed like the perfect fit for my passion, background and skill set. Many companies have (or are adding) a position like this one. No matter what industry you are in, what is being said about us online cannot be ignored. Investors and clients see this as a huge value-add and you would be surprised how many ask about and read online reviews regularly.
units: Do you ever have difficulty explaining the ROI on reputation or social media, which have perhaps less tangible returns?
Lawson: Not at all; there is a tangible ROI on much of it. Review sites are our No. 1 traffic source at many communities, so when we can show an increase in ratings that correlates to an increase in traffic/leases, we are golden. But the
first question people usually have is, What does that mean? Once I explain a little bit about what I do, it makes total sense.
units: What opportunity is out there for Millennials to create new positions for themselves?
Lawson: As technology evolves, our industry does as well. Companies want to be efficient and productive, which leads to new opportunities. That is one thing I love about this industry: It is so diverse and ever-changing.
units: Whats one thing youve learned from older generations in the workplace?
Lawson: How to adapt. Every generation has a different background and it takes all kinds to build a great team. I have learned so much from just observing and taking notes.
units: If you could go back, what advice would you give yourself at the start of your career?
Lawson: Slow down and learn the ropes. We (my generation) want to go 100 mph. Luckily, my company recognized my unrefined talent and skill set and helped me grow into what I have become today.
units: How would you suggest other young professionals get more involved and move up in the ranks?
Lawson: Start out locally. Get involved, build your network, learn more about our industry and dont give up. It can be a little overwhelming at times, but as you learn more, it will all come together. As technology evolves, our industry does as well.
If you would like to be considered for a future Next Gen column, please contact Lauren Boston at 703-797-0678.