The Resident Search Journey

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In February 2024, NAA Research, sponsored by RealPage, conducted a survey of apartment residents across the country to gauge their experiences in searching, selecting, touring and applying for new apartments. The survey received nearly 1,000 responses from renters who live in a property with five or more units and had searched for an apartment within the past 12 months. This report documents their journey and offers insights into what residents WANT – and DON’T WANT – when they’re choosing their potential new home.

 

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