FTC's Final Review on Consumer Reviews and Testimonials

The Federal Trade Commission (FTC) issued a comprehensive rule under 16 CFR Part 465 to regulate the use of consumer reviews and testimonials, such as social media reviews. Effective Oct. 21, 2024, this rule is a response to the increasing prevalence of deceptive practices in online reviews, endorsements, and social media influence, which undermine consumer trust and distort market competition. Read more in the documents below.