Ohio State Terror Attack: Direct Texting Critical

2 minute read

The Ohio State campus was caught off-guard in November when a car jumped the curb and struck several pedestrians and a young student jumped from the car, wielding a knife to attack, before being stopped by an on-campus police officer.

The ability for student housing providers to immediately push out an urgent message through a text, email and push notification all at once was crucial. Through their communications software provider and app available to their students, one community near where the incident occurred (The View on High) was able to urge its residents to remain in the secured building and to not let anyone inside the property until receiving a message indicating that it was okay to do so.

“When the accident occurred, there was no way for us to know what was going on,” Lacey Teagarden, Property Manager of The View on High, says. “Knowing that every resident received that message was very reassuring,” Teagarden says.

The mobility and ease-of-use helped to significantly speed up the process, and the many different mediums ensured that the maximum number of residents saw the message, according to the community.

Without the unified and mobile service provided by Communiqué, the View on High’s onsite staff may have spent critically valuable time determining the best medium and fastest method to send such a message.