Following are ideas and strategies shared by the Apartment All Stars during their session held in June at the 2015 NAA Education Conference & Exposition.
Staples sells ink-jet magnetic sheets made by Avery on which communities can print floor plans. On them, give magnetic furniture to prospective residents and ask them to arrange the pieces like they would if they lived there, designing their ideal apartment home. Say the All Stars, If you can get them to decorate a floor plan, they will sign a lease!
Dont paint your models in beige, sage or green. Use brighter colors.
Get a laugh by using this Dog Side/My Side bedspread in your model at pet-friendly communities. Courtesy: CafePress
Use cool, contemporary words in your community descriptions such as vibe, zone and attitude.