F.T.C. and Reputation Management for Your Everyday Marketing
As we move further into the branding age, agencies like the F.T.C. have published updated guidelines regarding endorsements to meet new challenges. Further protections/rules involving unfair or deceptive practices for consumer reviews and testimonials have also been proposed, which may come with severe penalties for violations. With these changes, it is crucial to develop or revisit a reputation management strategy to handle these shifts in marketing. Join our host Jay Harris, Esq. of Hudson Cook, LLP, as we explore the revised guidelines, proposed rules and how they may affect your organization’s reputation, particularly from the apartment marketing and advertising perspective. Reputation is your legacy, so manage it consistently.
Date and Time: Tuesday, November 7 at 1 p.m. ET
Price: Free
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About the Host
Jay Harris, Esq.
Jay Harris, Esq., Partner at Hudson Cook, LLP, has three decades of experience focused on consumer protections impacting rental housing operators and consumer reporting providers. Jay served as VP and Regulatory Counsel for the National Multi Housing Council and NAA Joint Legislative Program, where he advocated for the industry on consumer reporting and tenant screening under the Fair Credit Reporting Act, Fair Housing Act, Americans with Disabilities Act, among other laws. He holds a B.A. in Philosophy, International Studies from Johns Hopkins University and a J.D. in Law from George Mason University.