Industry Insider
A weekly newsletter of noteworthy articles pertaining to our industry.
Occupancy Increases for First Time Ever in Q4
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Occupancy closed out 2021 with another first.
For the first time ever, occupancy increased in the fourth quarter. Occupancy finished last year with a 30-basis point quarter-over-quarter increase, moving occupancy to 97.4% to close out 2021, according to RealPage.
“The last few months of the year…
College Beds Leasing at Pre-Pandemic Levels
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Student housing sees impressive pre-lease season for fall 2022.
The pre-lease season at colleges has rebounded to pre-pandemic numbers. According to RealPage, nearly a third of beds at 175 universities were leased for fall 2022 as of December 2021. At 31.5%, the rate is just shy of the December…
The Post-Covid Evolution of Amenities
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The way the multifamily industry operates during the pandemic continues to evolve, and community amenities are no exception.
From presenting online cooking classes to reconfiguring amenities spaces for social distancing compliance, rental housing and the amenities within the industry are…
Two Controllables in an Uncontrollable World
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Online reputation and “caring about the staff” are the leading factors affecting apartment performance and revenue, according to recent data from J Turner Research.
Apartment operators today are experiencing more factors out of their control than ever before. And with the pandemic wreaking havoc on…
NAA President, CEO Forecasts 2022 for Rental Housing
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NAA President and CEO Bob Pinnegar reviews trends to watch out for in 2022 in his latest column for the Washington Post.
As the world has changed and adapted to rules and regulations surrounding the COVID-19 pandemic, so too has the rental housing industry, morphing and transitioning throughout the…
The State of Mental Health, Well-Being in the Apartment Industry
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Results of a national survey on the state of mental health, well-being in the rental housing industry now available.
Mental and emotional health are always important topics, and they have become even more vital during the pandemic and the resulting staffing challenges elevating pressures on…
2021 Apartment Demand Breaks Decades-Long Record
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Apartment demand is at its highest ever, breaking the previous record set more than two decades ago.
Apartment demand is at a new high despite the record-low vacancy across the nation. Net demand hit more than 673,000 units, breaking the 2000 record by 66%, according to a RealPage Analytics Blog.…
Bots Linked from Google My Business, ILSs Improve Lead Nurturing
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How one property manager is leveraging AI to funnel email prospect leads.
Morgan Properties is driving more signed leases by leveraging its Google My Business (GMB) listings with links to online bots that live on its websites.
The strategy represents two emerging marketing trends: Emphasizing GMB…
Rents Decline to Close 2021
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Rent prices fell across the nation for the first time all year.
A year of substantial rent growth has ended. According to the latest Apartment List National Rent Report, the national index dropped 0.2% during December, the first month-to-month decline of 2021. Despite the slight dip, rent growth…
Best Practices for Employee Communication and Engagement in Policy Compliance
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Simply communicating new policies and procedures is not enough; companies must also be able to measure adherence.
It was one of the many head-spinning aspects of life in the rental housing industry during the early days of the pandemic: The need to continually update policies and procedures because…