Industry Insider
A weekly newsletter of noteworthy articles pertaining to our industry.
Next-Level Secret Shopping and the Benefits of Being Nosy
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Only 5% of associates asked prospective residents if they wanted to lease today; associates should ask that every time.
Associates often fail to ask the right questions and dig deep with prospective residents, who are willing to share more information than many believe, and that can lead to a lost…
Stay on Vax Mandate Lifted, Prepare for Enforcement in the New Year
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On December 17, 2021, the U.S. Court of Appeals for the Sixth Circuit lifted the temporary stay on the Occupational Safety and Health Administration’s (OSHA) Emergency Temporary Standard (ETS). Now that the stay, which delayed OSHA’s enforcement has been lifted, housing providers who employ…
Apartment Occupancy Hits Record High in November
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Apartment occupancy is at an all-time high.
Apartment occupancy is at an all-time high. According to RealPage, occupancy hit 97.5% in November, breaking the typical trend of occupancy cooling off with the arrival of colder weather.
Effective asking rents also jumped in November, up 0.4% from…
Industry Executives Preview 2022: Part 3
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The industry and its leaders will continue to contend with the numerous impacts of the pandemic in 2022, including construction, technology and lessons learned, in part three of our executive preview.
Read part 1Read part 2
Multifamily construction has outpaced it’s single-family counterpart by a…
Industry Executives Preview 2022: Part 2
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The industry and its leaders will continue to contend with the numerous impacts of the pandemic in 2022, including the labor shortage and apartment occupancy, in part two of our executive preview.
Read part 1
According to the Beige Book from the Federal Reserve, labor shortages across the nation…
Industry Executives Preview 2022: Part 1
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The industry and its leaders will continue to contend with the numerous impacts of the pandemic in 2022, including rent growth and inflation, in part one of our executive preview.
The rental housing industry continues to endure the effects of the COVID-19 pandemic, and no one—whether living or…
NAA’s 2022 Legislative and Regulatory Outlook for the Apartment Industry
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What apartment owners and managers should expect from the public policy arena in the coming year.
High occupancy rates, persistent lack of adequate supply and rising inflation in the form of rents are all putting pressure on policymakers at all levels to act. NAA remains vigilant about the…
The Power of Online Videos in Your Apartment Marketing
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Video can be a marketer’s most powerful tool but using it effectively can be tricky.
Video is one of the most powerful online rental housing marketing tools at the industry’s disposal today. In fact, according to a survey from Bitable, about 82% of all online traffic is related to video, which is…
Self-Guided Tours: The Good, The Bad and the Not So Ugly
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The use of self-guided tours has exponentially increased, and operators are sharing the different ways they are utilizing them in the modern leasing environment.
A mere two years ago, self-guided tours (SGTs) represented the future of the rental housing industry—but more of the distant future…
The Technology Transformation of the Nation’s Largest Affordable Housing Community
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Partnerships and planning power technological transformation at large Brooklyn community.
Make no mistake about it: Modernizing the technology and processes used to operate and manage Spring Creek Towers in Brooklyn was a massive undertaking. For starters, the property is the nation’s largest…