There’s a thin line between marketing and advertising, and these days, it keeps getting thinner.To gain a better understanding of what type of multifamily marketing strategy your business needs, you must first decipher the differences between…
Digested from U.S. apartment vacancy rate rises in third quarterReuters (10/1/15) Vijayaraghavan, AbinayaAlthough new construction fell slightly from the second quarter, vacancy rates rose to 4.3 percent from 4.2 percent, according to a report by…
How can you ensure your branding meets the demands of the multifamily housing marketplace?Why is multifamily branding so important? The term “brand” has evolved over the years, and in today’s highly competitive world, brand simply refers to the way…
As part of the National Apartment Association’s (NAA) ongoing advocacy and engagement with the Biden Administration, NAA’s President and CEO, Bob Pinnegar, participated in the White House Housing Provider Listening Session on May 31, 2022. The White…
On August 1-5, 2022, the National Apartment Association (NAA) will welcome its affiliate network to Louisville, KY for the 2022 Affiliate Conference. The conference will kick off with the annual Government Affairs Roundtable (GART) which will…
How rental housing organizations are managing employee recruitment and retention, as well as addressing the evolving expectations of their staffs, amid an era of record workforce resignations.
Often referred to as the “Big Quit” or the “…
Investigating the relationship between staff shortages and operators’ efforts to centralize property management roles.
The way that multifamily housing companies staff their properties is changing. As outlined in the June 2022 units article, “Why…
A new normal emerges in student living.
The pandemic has finally been pushed off the front pages as student housing owners, operators, developers and designers eye a nearly normal back-to-school season. Many were forced into reinventing the…