Reasonable accommodation requests for assistance animals—including emotional support animals—create challenges for many apartment owners. They affect an owner’s ability to assess pet deposits and fees and to apply rules and policies to the…
At some point in your social media life, you might have learned some hashtag dos and don’ts. Do those guidelines still hold? A new analysis by marketing analytics company TrackMaven, which reviewed more than 65,000 posts on Twitter, Instagram and…
Residents of The Julien, a new apartment community in Charlotte, North Carolina, are being offered a unique move-in gift: their choice of craft beers delivered to their doorsteps.
Levine Properties, owner of the 105-unit apartment community, has…
Immediately after New York Gov. Andrew Cuomo signed a law that subjects the hosts of illegal short-term rentals to hefty fines, Airbnb filed a suit in federal court seeking to negate the law.
The new law imposes a fine of up to $7,500 on anyone…
With the dawn of the internet, lead generation became much simpler. But an increase in quantity can mask poor lead quality. A robust marketing program achieves its full potential when a lead-scoring system can sift the sales-ready leads to the top…
The U.S. Department of Housing and Urban Development (HUD) is requesting public comments on a proposed requirement that owners of HUD-funded multifamily housing report energy and water usage at their properties. Comments on the Federal Register…
Digital marketers have a treasure trove of data they can report to company leaders. After all, many factors, from images to text to banner size, can cause potential residents to click on a website link, an ad or a social media post.
But in this…
For apartment owners looking to redesign landscaping, 3-D design software can help with the decision-making process and provide a type of insurance policy.
In professional landscape design programs, landscape architects can import a picture of…
The California energy benchmarking law (AB 802), which passed last year, is set to go into effect in 2017, after the California Energy Commission finalizes the regulations. The law applies to commercial properties of more than 50,000 square feet and…
Marketing a student housing community can get tricky. How do you promote a value-add property that could use a little TLC? Should you totally rebrand a community with negative online reviews? Don’t miss “Seeking Professional Help: Leasing Success…