Operations Insights
A monthly newsletter for professionals involved in onsite apartment operations and maintenance, with insights on trends, best practices, services and ideas for you to consider during day-to-day operations.
Build a Better Leasing Experience with Centralization and Technology
By Morgan Dzak | | Updated
Centralized leasing has become quite the multifamily buzzword, but operators have different perspectives of what it actually means. What exactly is being centralized? Traditionally, centralized staffing has referred to having a central physical office, but today it includes a combination of…
Boosting Property Value Through Water and Energy Efficiency
By Andrew Ruhland | | Updated
Successful conservation efforts don’t just add value to a property in the form of dollars, they also attract and retain environmentally conscious renters. There’s simply no escaping it: Costs for almost everything are on the rise. From groceries to gas, everyone is feeling the squeeze, but for…
5 Incentives to Increase Lease Renewals
By Ashley Tyndall | | Updated
Resident retention remains a high priority, and these five incentives can help earn renewals. It costs a whopping $3,976 to replace one of your residents when they don’t renew their lease, which is up from $3,850 last year, according to Zego’s “The 2022 State of Resident Experience Management…
Rent Growth Slows Across U.S.
| Updated
Rent growth eases; still ahead of pre-pandemic data.Rent growth continues to slow across the U.S., marking the first back-to-back monthly declines since the end of 2021. The Apartment List National Rent Report shows rents increased 0.5% during August, which is half the growth rate that was seen the…
The Evolution of Pet Policies Post-Pandemic
By Ellen Ryan | | Updated
The rental housing industry continues to balance attracting and retaining animal-loving residents with keeping the peace and mitigating potential problems.Think your rental community’s gone to the dogs, cats and birds? You’re right. About two-thirds of U.S. households have at least one pet, and…
Building a Better Multifamily Brand from the Ground Up
By Ashley Tyndall | | Updated
How can you ensure your branding meets the demands of the multifamily housing marketplace?Why is multifamily branding so important? The term “brand” has evolved over the years, and in today’s highly competitive world, brand simply refers to the way the public perceives your entity. People have…
Unblurring the Lines Between Marketing and Advertising in Multifamily
By Ashley Tyndall | | Updated
There’s a thin line between marketing and advertising, and these days, it keeps getting thinner.To gain a better understanding of what type of multifamily marketing strategy your business needs, you must first decipher the differences between advertising and marketing and assess how to use each to…
Why Content Marketing Should Be Your Multifamily Mantra
By Ashley Tyndall | | Updated
Four tips for executing a successful content marketing strategy for the rental housing marketplace. “Location, Location, Location.” You’ve all heard it, it’s been seared into your minds for years as the mantra of the multifamily housing market. And while it still is strong in some sectors…
Industry Thought Leaders Share What ‘Success in a New Light’ Could be All About
By Paul Bergeron | | Updated
NAA’s Apartmentalize welcomed a record-breaking crowd to discuss, debate and learn the key issues driving today’s winning property management strategies and tactics.The trademark camaraderie, networking and chance to make new friends was back in full force at the 2022 Apartmentalize conference in…
Mapping the Way to a Better Apartment Search
By Morgan Dzak | | Updated
To meet the demands of prospective residents, the apartment industry is raising the bar for apartment search with visual, personalized experiences.Modern consumer behaviors are shaped by rapid advancements in online purchasing and the desire for instant gratification. Online shoppers are one click…