Partner Perspectives
Leveraging Lead Data to Personalize Outreach
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Turn prospect data into actionable lead nurturing strategies with these sales and marketing tactics.
Making prospective residents feel as if they’ve seen their future home is what the multifamily sales and marketing journey is all about. Understanding where prospects are in their journey then…
How to Collect Prospect Information Earlier in the Leasing Journey
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Convert website visitors into identifiable leads earlier in the leasing journey with proven lead capture strategies.
Your ad worked. Congratulations! Your prospect took the next step and visited your website to learn more about your community. Up until this point, the prospective resident is…
Real Estate Trends: 3 Accounts Payable Shifts to Track in 2022
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The pandemic fundamentally shook accounts payable (AP) departments in real estate — forcing remote work and, in turn, accelerating the adoption of AP automation.
How are the AP departments at real estate firms faring as they continue to adjust to changes in processes and workload in…
The Importance of Technology in Post-Pandemic Real Estate
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Post-pandemic, advancements in technology allow businesses to run more efficiently, especially remotely, and to pay their bills on time.
This article, written by AvidXchange’s Brian Thayer, is an excerpt from our recent eBook “Expert Insights: The New State of Real Estate,” available for…
More Trends to Consider When Selecting Paint Colors for your Next Project
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Sherwin-Williams is predicting trending hues for multi-family properties through its 2021 Colormix® Forecast Color Collections. The four palettes in the collection assist professionals in creating balanced environments. In this article, we explore how professionals can combine hues from the…
How to Transform Multi-Family Housing with a Fresh Paint Palette
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Each year, Sherwin-Williams curates its annual Colormix® Forecast for different industry segments, from new residential, to multi-family, commercial and education. This year’s 2021 selections for the multi-family market consist of four palettes: Encounter, Continuum, Tapestry and Sanctuary,…
Technology to Meet Your Leasing Goals Amid A Crowded and Socially Distanced Market
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How marketing technology helps property managers keep leasing on track and prospects feeling safe.
The digital marketplace has become more crowded as the search for multifamily housing continues to initially take place online, now even more so amid the COVID-19 pandemic.
Today’s prospects peruse…
Constant Performance Checks to Improve Operations
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How KPIs help property managers strategize daily and cope with major disrupters.
You visit a doctor to check your vitals and compare them with what’s normal for your age, lifestyle and hereditary factors. If an illness or accident occurs, you make adjustments.
The holdings in your multifamily…
How Multifamily Apartment Management Benefits from Partnering with Lowe’s Pro MSH
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In 2017, Lowe’s purchased a successful, growing multifamily MRO (Maintenance, Repair and Operations) supply company, Houston-based Maintenance Supply Headquarters (MSH).
In March 2020, the two companies came together formally under the name, “Lowe’s Pro Maintenance Supply Headquarters.” Since then…